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The Looks of a Winner: Beauty, Gender and Electoral Success

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Author Info
Niclas Berggren () (Ratio Institute, Stockholm)
Henrik Jordahl () (Research Institute of Industrial Economics, Stockholm)
Panu Poutvaara () (University of Helsinki and IZA Bonn)

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Abstract

We study the role of beauty in politics. For the first time, focus is put on differences in how women and men evaluate female and male candidates and how different candidate traits relate to success in real and hypothetical elections. We have collected 16,218 assessments by 2,772 respondents of photos of 1,929 Finnish political candidates. Evaluations of beauty explain success in real elections better than evaluations of competence, intelligence, likability, or trustworthiness. The beauty premium is larger for female candidates, in contrast to findings in previous labor-market studies.

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Publisher Info
Paper provided by Institute for the Study of Labor (IZA) in its series IZA Discussion Papers with number 2311.

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Length: 27 pages
Date of creation: Sep 2006
Date of revision:
Handle: RePEc:iza:izadps:dp2311

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Related research
Keywords: beauty; gender; elections; political candidates; beauty premium;

Other versions of this item:

Find related papers by JEL classification:
D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Models of Political Processes: Rent-seeking, Elections, Legislatures, and Voting Behavior
J45 - Labor and Demographic Economics - - Particular Labor Markets - - - Public Sector Labor Markets
J7 - Labor and Demographic Economics - - Labor Discrimination

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Hamermesh, Daniel S & Biddle, Jeff E, 1994. "Beauty and the Labor Market," American Economic Review, American Economic Association, vol. 84(5), pages 1174-94, December. [Downloadable!] (restricted)
    Other versions:
  2. Pfann, Gerard A. & Biddle, Jeff E. & Hamermesh, Daniel S. & Bosman, Ciska M., 2000. "Business success and businesses' beauty capital," Economics Letters, Elsevier, vol. 67(2), pages 201-207, May. [Downloadable!] (restricted)
    Other versions:
  3. French, Michael T, 2002. "Physical Appearance and Earnings: Further Evidence," Applied Economics, Taylor and Francis Journals, vol. 34(5), pages 569-72, March. [Downloadable!] (restricted)
  4. Hamermesh, Daniel S. & Meng, Xin & Zhang, Junsen, 2002. "Dress for success--does primping pay?," Labour Economics, Elsevier, vol. 9(3), pages 361-373, July. [Downloadable!] (restricted)
    Other versions:
  5. Daniel S. Hamermesh, 2005. "Changing Looks and Changing "Discrimination:" The Beauty of Economists," NBER Working Papers 11712, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  6. Markus M. Mobius & Tanya S. Rosenblat, 2006. "Why Beauty Matters," American Economic Review, American Economic Association, vol. 96(1), pages 222-235, March. [Downloadable!]
  7. David Neumark & Roy J. Bank & Kyle D. Van Nort, 1995. "Sex Discrimination in Restaurant Hiring: An Audit Study," NBER Working Papers 5024, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  8. Claudia Goldin & Cecilia Rouse, 2000. "Orchestrating Impartiality: The Impact of "Blind" Auditions on Female Musicians," American Economic Review, American Economic Association, vol. 90(4), pages 715-741, September. [Downloadable!] (restricted)
  9. Alan E. Dillingham & Daniel Hamermesh & Marianne Ferber, 1994. "Gender discrimination by gender: Voting in a professional society," Industrial and Labor Relations Review, ILR Review, ILR School, Cornell University, vol. 47(4), pages 622-633, July.
  10. repec:att:wimass:192046 is not listed on IDEAS
  11. Biddle, Jeff E & Hamermesh, Daniel S, 1998. "Beauty, Productivity, and Discrimination: Lawyers' Looks and Lucre," Journal of Labor Economics, University of Chicago Press, vol. 16(1), pages 172-201, January. [Downloadable!] (restricted)
    Other versions:
  12. Harper, Barry, 2000. " Beauty, Stature and the Labour Market: A British Cohort Study," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 62(0), pages 771-800, Special I. [Downloadable!] (restricted)
  13. Solnick, Sara J. & Schweitzer, Maurice E., 1999. "The Influence of Physical Attractiveness and Gender on Ultimatum Game Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(3), pages 199-215, September. [Downloadable!] (restricted)
  14. Daniel S. Hamermesh & Peter Schmidt, 2003. "The Determinants of Econometric Society Fellows Elections," Econometrica, Econometric Society, vol. 71(1), pages 399-407, January. [Downloadable!] (restricted)
  15. Daniel J. Benjamin & Jesse M. Shapiro, 2006. "Thin-Slice Forecasts of Gubernatorial Elections," NBER Working Papers 12660, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Andrew Leigh & Tirta Susilo, 2008. "Is Voting Skin-Deep? Estimating the Effect of Candidate Ballot Photographs on Election Outcomes," CEPR Discussion Papers 583, Centre for Economic Policy Research, Research School of Social Sciences, Australian National University. [Downloadable!]
    Other versions:
  2. Armstrong, J. Scott & Green, Kesten C. & Jones, Randall J. & Wright, Malcolm, 2008. "Predicting elections from politicians’ faces," MPRA Paper 9150, University Library of Munich, Germany. [Downloadable!]
  3. Daniel J. Benjamin & Jesse M. Shapiro, 2006. "Thin-Slice Forecasts of Gubernatorial Elections," NBER Working Papers 12660, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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This page was last updated on 2009-11-16.

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