The Right Look: Conservative Politicians Look Better and Their Voters Reward it
AbstractPrevious research has established that good looking political candidates win more votes. We extend this line of research by examining differences between parties on the left and on the right of the political spectrum. Our study combines data on personal votes in real elections with a web survey in which 2,513 non-Finnish respondents evaluated the facial appearance of 1,357 Finnish political candidates. We find that political candidates on the right are better looking in both municipal and parliamentary elections and also have a larger beauty premium in municipal, but not in parliamentary, elections. We discuss possible explanations for these patterns, based on the fact that municipal candidates are relatively unknown.
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Bibliographic InfoPaper provided by The Ratio Institute in its series Ratio Working Papers with number 161.
Length: 28 pages
Date of creation: 17 Dec 2010
Date of revision:
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Postal: The Ratio Institute, P.O. Box 5095, SE-102 42 Stockholm, Sweden
Phone: 08-441 59 00
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More information through EDIRC
Beauty; Elections; Political candidates; Appearance; Ideology; Parties;
Other versions of this item:
- Niclas Berggren & Henrik Jordahl & Panu Poutvaara, 2011. "The Right Look: Conservative Politicians Look Better and Their Voters Reward it," Working Papers CEB 11-004, ULB -- Universite Libre de Bruxelles.
- Niclas Berggren & Henrik Jordahl & Panu Poutvaara, 2010. "The Right Look: Conservative Politicians Look Better and their Voters Reward it," CESifo Working Paper Series 3310, CESifo Group Munich.
- Berggren, Niclas & Jordahl, Henrik & Poutvaara, Panu, 2011. "The Right Look: Conservative Politicians Look Better and Their Voters Reward It," IZA Discussion Papers 5513, Institute for the Study of Labor (IZA).
- D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
- J45 - Labor and Demographic Economics - - Particular Labor Markets - - - Public Sector Labor Markets
- J70 - Labor and Demographic Economics - - Labor Discrimination - - - General
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-01-03 (All new papers)
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