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Beauty, weight, and skin color in charitable giving

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  • Jenq, Christina
  • Pan, Jessica
  • Theseira, Walter

Abstract

This paper examines bias in online charitable microfinance lending. We find that charitable lenders on a large peer-to-peer online microfinance website appear to favor more attractive, lighter-skinned, and less obese borrowers. Borrowers who appear more needy, honest and creditworthy also receive funding more quickly. These effects are quantitatively significant: Borrowers with beauty one standard deviation above average are treated as though they are requesting approximately 11% less money. Statistical discrimination does not appear to explain our findings, as these borrower attributes are uncorrelated with loan performance or borrower enterprise performance. The evidence suggests implicit bias could explain our findings: more experienced lenders, who may rely less on implicit attitudes, appear to exhibit less bias than inexperienced lenders.

Suggested Citation

  • Jenq, Christina & Pan, Jessica & Theseira, Walter, 2015. "Beauty, weight, and skin color in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 119(C), pages 234-253.
  • Handle: RePEc:eee:jeborg:v:119:y:2015:i:c:p:234-253
    DOI: 10.1016/j.jebo.2015.06.004
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    2. Dorfleitner, Gregor & Oswald, Eva-Maria, 2016. "Repayment behavior in peer-to-peer microfinancing: Empirical evidence from Kiva," Review of Financial Economics, Elsevier, vol. 30(C), pages 45-59.
    3. Kaixin Liu & Jiwei Zhou & Junda Wang, 2023. "Can the Black Lives Matter Movement Reduce Racial Disparities? Evidence from Medical Crowdfunding," Papers 2310.14590, arXiv.org, revised Nov 2023.
    4. Maria Figueroa-Armijos & John P. Berns, 2022. "Vulnerable Populations and Individual Social Responsibility in Prosocial Crowdfunding: Does the Framing Matter for Female and Rural Entrepreneurs?," Journal of Business Ethics, Springer, vol. 177(2), pages 377-394, May.
    5. Taha Movahedi, 2020. "Group Uncertainty and Social Preferences," Working Papers in Economics & Finance 2020-07, University of Portsmouth, Portsmouth Business School, Economics and Finance Subject Group.
    6. Eiji Yamamura & Ryohei Hayashi & Yoshiro Tsutsui & Fumio Ohtake, 2022. "Racers’ attractive looks, popularity, and performance: how do speedboat racers react to fans’ expectations?," The Japanese Economic Review, Springer, vol. 73(4), pages 597-623, October.
    7. Williamson, Amanda J. & Short, Jeremy C. & Wolfe, Marcus T., 2021. "Standing out in crowdfunded microfinance: A topic modeling approach examining campaign distinctiveness and prosocial performance," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    8. Liisa T. Laine & Ari Hyytinen, 2022. "Temporary and persistent overweight and long-term labor market outcomes," International Journal of Health Economics and Management, Springer, vol. 22(2), pages 181-203, June.
    9. Rolando Gonzales Martínez & Gabriela Aguilera‐Lizarazu & Andrea Rojas‐Hosse & Patricia Aranda Blanco, 2020. "The interaction effect of gender and ethnicity in loan approval: A Bayesian estimation with data from a laboratory field experiment," Review of Development Economics, Wiley Blackwell, vol. 24(3), pages 726-749, August.
    10. Aaron H. Anglin & Hana Milanov & Jeremy C. Short, 2023. "Religious Expression and Crowdfunded Microfinance Success: Insights from Role Congruity Theory," Journal of Business Ethics, Springer, vol. 185(2), pages 397-426, June.
    11. Athey, Susan & Karlan, Dean & Palikot, Emil & Yuan, Yuan, 2022. "Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces," Research Papers 4071, Stanford University, Graduate School of Business.
    12. Gregor Dorfleitner & Eva-Maria Oswald & Rongxin Zhang, 2021. "From Credit Risk to Social Impact: On the Funding Determinants in Interest-Free Peer-to-Peer Lending," Journal of Business Ethics, Springer, vol. 170(2), pages 375-400, May.
    13. Drori, Israel & Manos, Ronny & Santacreu-Vasut, Estefania & Shoham, Amir, 2020. "How does the global microfinance industry determine its targeting strategy across cultures with differing gender values?," Journal of World Business, Elsevier, vol. 55(5).
    14. Zeyang Chen & Yu-Jane Liu & Juanjuan Meng & Zeng Wang, 2023. "What’s in a Face? An Experiment on Facial Information and Loan-Approval Decision," Management Science, INFORMS, vol. 69(4), pages 2263-2283, April.
    15. Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
    16. Qun Chen & Ji-Wen Li & Jian-Guo Liu & Jing-Ti Han & Yun Shi & Xun-Hua Guo, 2021. "Borrower Learning Effects: Do Prior Experiences Promote Continuous Successes in Peer-to-Peer Lending?," Information Systems Frontiers, Springer, vol. 23(4), pages 963-986, August.
    17. Qun Chen & Ji-Wen Li & Jian-Guo Liu & Jing-Ti Han & Yun Shi & Xun-Hua Guo, 0. "Borrower Learning Effects: Do Prior Experiences Promote Continuous Successes in Peer-to-Peer Lending?," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    18. Berns, John P. & Shahriar, Abu Zafar M. & Unda, Luisa A., 2021. "Delegated monitoring in crowdfunded microfinance: Evidence from Kiva," Journal of Corporate Finance, Elsevier, vol. 66(C).
    19. Chen, Josie I. & Foster, Andrew & Putterman, Louis, 2019. "Identity, trust and altruism: An experiment on preferences and microfinance lending," European Economic Review, Elsevier, vol. 120(C).
    20. Yoo, Jenny Jeongeun & Song, Sangyoung & Jhang, Jihoon, 2022. "Overhead aversion and facial expressions in crowdfunding," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    21. Kollenda, Philipp, 2022. "Financial returns or social impact? What motivates impact investors’ lending to firms in low-income countries," Journal of Banking & Finance, Elsevier, vol. 136(C).
    22. Dorfleitner, Gregor & Oswald, Eva-Maria & Röhe, Michaela, 2020. "The access of microfinance institutions to financing via the worldwide crowd," The Quarterly Review of Economics and Finance, Elsevier, vol. 75(C), pages 133-146.
    23. Jason Chan & Jing Wang, 2018. "Hiring Preferences in Online Labor Markets: Evidence of a Female Hiring Bias," Management Science, INFORMS, vol. 64(7), pages 2973-2994, July.

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    More about this item

    Keywords

    Charitable giving; Microfinance lending; Statistical discrimination; Implicit bias; Peer-to-peer lending;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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