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Content
July 2006, Volume 33, Issue 2
- 151-162 Media Transportation and Advertising
by Jing Wang & Bobby J. Calder - 163-172 Consumers' Immediate Memory for Prices
by Marc Vanhuele & Gilles Laurent & Xavier Drze - 179-187 Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction
by Nader T. Tavassoli & Gavan J. Fitzsimons - 188-198 From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents
by David B. Wooten - 199-210 Differentiation and Parity in Assortment Pricing
by Alexander Chernev - 211-219 When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
by Simona Botti & Ann L. McGill - 220-230 Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites
by James C. Ward & Amy L. Ostrom - 231-247 The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
by Dannie Kjeldgaard & Sren Askegaard - 258-265 Price Fairness: Good and Service Differences and the Role of Vendor Costs
by Lisa E. Bolton & Joseph W. Alba - 266-272 Effect of Response Time on Perceptions of Bargaining Outcomes
by Joydeep Srivastava & Shweta Oza - 273-282 Repenting Hyperopia: An Analysis of Self-Control Regrets
by Ran Kivetz & Anat Keinan
June 2006, Volume 33, Issue 1
- 1-15 A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
by Joel B. Cohen & Americus Reed II - 16-18 What's In and What's Out: Questions on the Boundaries of the Attitude Construct
by C. Whan Park & Deborah J. MacInnis - 19-21 Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error
by Norbert Schwarz - 22-24 A Metacognitive Model of Attitudes
by Richard E. Petty - 25-27 Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model
by John G. Lynch Jr. - 28-30 Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch
by Joel B. Cohen & Americus Reed II - 31-40 A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
by Carolyn Yoon & Angela H. Gutchess & Fred Feinberg & Thad A. Polk - 41-49 Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model
by Huifang Mao & H. Shanker Krishnan - 50-59 Decision Focus and Consumer Choice among Assortments
by Alexander Chernev - 60-70 Shopping Goals, Goal Concreteness, and Conditional Promotions
by Leonard Lee & Dan Ariely - 71-81 Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
by Lisa E. Bolton & Joel B. Cohen & Paul N. Bloom - 82-90 How Nothing Became Something: White Space, Rhetoric, History, and Meaning
by John W. Pracejus & G. Douglas Olsen & Thomas C. O'Guinn - 91-98 When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames
by Shailendra Pratap Jain & Nidhi Agrawal & Durairaj Maheswaran - 99-108 Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
by Jennifer J. Argo & Katherine White & Darren W. Dahl - 109-114 Regulatory Focus and Efficacy of Health Messages
by Punam A. Keller - 115-122 Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
by Anne L. Roggeveen & Dhruv Grewal & Jerry Gotlieb - 123-130 Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
by Yong-Soon Kang & Paul M. Herr - 131-138 Debiasing Insights from Process Tests
by Barbara E. Kahn & Mary Frances Luce & Stephen M. Nowlis - 139-149 MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
by Gita Venkataramani Johar & Durairaj Maheswaran & Laura A. Peracchio
March 2006, Volume 32, Issue 4
- 487-495 Indeterminacy and Live Television
by Joachim Vosgerau & Klaus Wertenbroch & Ziv Carmon - 496-503 Do You Know Me? Consumer Calibration of Friends' Knowledge
by Andrew D. Gershoff & Gita Venkataramani Johar - 504-512 The Endowed Progress Effect: How Artificial Advancement Increases Effort
by Joseph C. Nunes & Xavier Drze - 513-518 Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice
by Kurt A. Carlson & Margaret G. Meloy & J. Edward Russo - 519-529 Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
by Sharon Ng & Michael J. Houston - 530-540 The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
by Debora Viana Thompson & Rebecca W. Hamilton - 541-549 Money: A Bias for the Whole
by Himanshu Mishra & Arul Mishra & Dhananjay Nayakankuppam - 550-556 Self-Monitoring and Susceptibility to the Influence of Self-Prophecy
by Eric R. Spangenberg & David E. Sprott - 557-566 Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias
by Aradhna Krishna - 567-575 Habitual Behavior in American Eating Patterns: The Role of Meal Occasions
by Adwait Khare & J. Jeffrey Inman - 576-582 Positive and Negative Media Image Effects on the Self
by Dirk Smeesters & Naomi Mandel - 583-589 Self-Accountability Emotions and Fear Appeals: Motivating Behavior
by Kirsten Passyn & Mita Sujan - 590-595 Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes
by Jinhee Choi & B. Kyu Kim & Incheol Choi & Youjae Yi - 596-601 Informational Properties of Anxiety and Sadness, and Displaced Coping
by Rajagopal Raghunathan & Michel T. Pham & Kim P. Corfman
December 2005, Volume 32, Issue 3
- 343-354 Age-Related Differences in Responses to Emotional Advertisements
by Patti Williams & Aimee Drolet - 355-362 Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms
by Eduardo B. Andrade - 363-369 Attribute Evaluability and the Range Effect
by Catherine W. M. Yeung & Dilip Soman - 370-377 Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
by Ayelet Fishbach & Ravi Dhar - 378-389 Self-Construal, Reference Groups, and Brand Meaning
by Jennifer Edson Escalas & James R. Bettman - 390-395 The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses
by Dhananjay Nayakankuppam & Himanshu Mishra - 396-404 Goal Fulfillment and Goal Targets in Sequential Choice
by Nathan Novemsky & Ravi Dhar - 405-415 Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
by C. Miguel Brendl & Amitava Chattopadhyay & Brett W. Pelham & Mauricio Carvallo - 416-423 Structural Constraints in Code-Switched Advertising
by David Luna & Dawn Lerman & Laura A. Peracchio - 424-434 Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not
by Anick Bosmans & Hans Baumgartner - 435-441 Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice-Overs
by Mark R. Forehand & Andrew Perkins - 442-452 Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals
by Petia K. Petrova & Robert B. Cialdini - 453-464 Role of Relationship Norms in Processing Brand Information
by Pankaj Aggarwal & Sharmistha Law - 465-472 Decision Difficulty: Effects of Procedural and Outcome Accountability
by Yinlong Zhang & Vikas Mittal - 473-479 Television's Cultivation of Material Values
by L. J. Shrum & James E. Burroughs & Aric Rindfleisch - 480-485 A Reexamination of Frequency-Depth Effects in Consumer Price Judgments
by Ashok K. Lalwani & Kent B. Monroe
September 2005, Volume 32, Issue 2
- 185-195 Resource Allocation in Households with Women as Chief Wage Earners
by Suraj Commuri & James W. Gentry - 196-206 Inferences about the Brand from Counterstereotypical Service Providers
by Shashi Matta & Valerie S. Folkes - 207-212 The Influence of a Mere Social Presence in a Retail Context
by Jennifer J. Argo & Darren W. Dahl & Rajesh V. Manchanda - 213-223 Context Effects without a Context: Attribute Balance as a Reason for Choice
by Alexander Chernev - 224-234 Linguistic Gender Marking and Categorization
by Eric Yorkston & Gustavo E. De Mello - 235-248 Consumer Risk Perceptions in a Community of Reflexive Doubt
by Craig J. Thompson - 249-259 Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective
by Sucharita Chandran & Vicki G. Morwitz - 260-265 Posting versus Lurking: Communicating in a Multiple Audience Context
by Ann E. Schlosser - 266-276 Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction
by Sara L. Appleton-Knapp & Robert A. Bjork & Thomas D. Wickens - 277-283 Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
by Rebecca W. Hamilton & Gabriel J. Biehal - 284-296 Paradox and the Consumption of Authenticity through Reality Television
by Randall L. Rose & Stacy L. Wood - 297-310 Extended Self and Possessions in the Workplace
by Kelly Tian & Russell W. Belk - 311-323 The Center Cannot Hold: Consuming the Utopian Marketplace
by Pauline Maclaran & Stephen Brown - 324-329 Losers, Winners, and Biased Trades
by Joseph Johnson & Gerard J. Tellis & Deborah J. Macinnis - 330-336 Revisiting the Effect of Positive Mood on Variety Seeking
by Harper A. Roehm Jr. & Michelle L. Roehm - 337-342 Shopping for Colleges When What We Know Ain't
by Howard Wainer
June 2005, Volume 32, Issue 1
- 1-5 From the Editor-Elect
by John Deighton - 6-11 From the Editor
by Dawn Iacobucci - 13-22 Designing the Solution: The Impact of Constraints on Consumers' Creativity
by C. Page Moreau & Darren W. Dahl - 23-28 Understanding Consumer Evaluations of Mixed Affective Experiences
by Loraine Lau-Gesk - 29-40 Using Stylistic Properties of Ad Pictures to Communicate with Consumers
by Laura A. Peracchio & Joan Meyers-Levy - 41-53 Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes
by Adam Duhachek - 54-64 Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition
by Manoj Thomas & Vicki Morwitz - 65-75 Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
by Rosellina Ferraro & Baba Shiv & James R. Bettman - 76-85 Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease
by Alice M. Tybout & Brian Sternthal & Prashant Malaviya & Georgios A. Bakamitsos & Se-Bum Park - 86-92 Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice
by Elizabeth G. Miller & Barbara E. Kahn - 93-105 The Low Literate Consumer
by Natalie Ross Adkins & Julie L. Ozanne - 106-118 Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries
by Jennifer Chang Coupland - 119-129 The Development of Self-Brand Connections in Children and Adolescents
by Lan Nguyen Chaplin & Deborah Roedder John - 130-145 Credit Cards as Lifestyle Facilitators
by Matthew J. Bernthal & David Crockett & Randall L. Rose - 146-153 The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
by Anthony D. Miyazaki & Dhruv Grewal & Ronald C. Goodstein - 154-159 Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice
by Nitika Garg & J. Jeffrey Inman & Vikas Mittal - 160-170 Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
by Sren Askegaard & Eric J. Arnould & Dannie Kjeldgaard - 171-184 Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
by Aaron C. Ahuvia
March 2005, Volume 31, Issue 4
- 713-724 How Warnings about False Claims Become Recommendations
by Ian Skurnik & Carolyn Yoon & Denise C. Park & Norbert Schwarz - 725-736 Promotion Reactance: The Role of Effort-Reward Congruity
by Ran Kivetz - 737-747 Religiosity in the Abandoned Apple Newton Brand Community
by Albert M. Muiz Jr. & Hope Jensen Schau - 748-759 Feature Complementarity and Assortment in Choice
by Alexander Chernev - 760-765 Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion
by David Luna & Laura A. Peracchio - 766-778 Social Class, Market Situation, and Consumers' Metaphors of (Dis)Empowerment
by Paul C. Henry - 779-786 Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
by Anirban Mukhopadhyay & Gita Venkataramani Johar - 787-797 Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration
by S. Christian Wheeler & Richard E. Petty & George Y. Bizer - 798-805 Motivated Reasoning in Outcome-Bias Effects
by Nidhi Agrawal & Durairaj Maheswaran - 806-812 Giving Firms an "E" for Effort: Consumer Responses to High-Effort Firms
by Andrea C. Morales - 813-823 Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers
by John L. Lastovicka & Karen V. Fernandez - 824-832 Searching Ordered Sets: Evaluations from Sequences under Search
by Kristin Diehl & Gal Zauberman - 833-840 Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
by Maria J. Louro & Rik Pieters & Marcel Zeelenberg - 841-849 The Effects of Self-Construal and Commitment on Persuasion
by Nidhi Agrawal & Durairaj Maheswaran - 850-858 Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective
by Robert J. Fisher & Laurette Dub - 859-867 National Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective and Analysis
by John F. Gaski & Michael J. Etzel - 868-882 Consumer Culture Theory (CCT): Twenty Years of Research
by Eric J. Arnould & Craig J. Thompson
March 2004, Volume 30, Issue 4
- 473-486 Decision Making in Information-Rich Environments: The Role of Information Structure
by Lurie, Nicholas H - 487-502 The Influence of Generic Advertising on Brand Preferences
by Chakravarti, Amitav & Janiszewski, Chris - 503-518 Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
by Pham, Michel Tuan & Avnet, Tamar - 519-533 The Influence of Assortment Structure on Perceived Variety and Consumption Quantities
by Kahn, Barbara E & Wansink, Brian - 534-546 The Influence of Price Discount Framing on the Evaluation of a Product Bundle
by Janiszewski, Chris & Cunha, Marcus, Jr - 547-558 Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective
by Lowrey, Tina M & Otnes, Cele C & Ruth, Julie A - 559-573 Self-Validation of Cognitive Responses to Advertisements
by Brinol, Pablo & Petty, Richard E & Tormala, Zakary L - 574-587 The A[supercript 2]SC[superscript 2] Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
by Priester, Joseph R, et al - 588-601 Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?
by Herr, Paul M & Page, Christine M - 602-611 Memory Interference in Advertising: A Replication and Extension
by Kumar, Anand & Krishnan, Shanker - 612-621 Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price
by Ofir, Chezy - 622-628 Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
by Kamins, Michael A & Dreze, Xavier & Folkes, Valerie S
December 2003, Volume 30, Issue 3
- 311-325 Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects
by Janiszewski, Chris & Silk, Tim & Cooke, Alan D J - 326-351 The Fire of Desire: A Multisited Inquiry into Consumer Passion
by Belk, Russell W & Ger, Guliz & Askegaard, Soren - 352-367 How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
by Adaval, Rashmi - 368-384 Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
by Steenkamp, Jan-Benedict E M & Gielens, Katrijn - 405-419 The Intertemporal Dynamics of Consumer Lock-In
by Zauberman, Gal - 420-429 Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments
by Kang, Yong-Soon & Herr, Paul M & Page, Christine M - 430-442 Individual Differences in Haptic Information Processing: The "Need for Touch" Scale
by Peck, Joann & Childers, Terry L - 443-454 The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information
by Cowley, Elizabeth & Mitchell, Andrew A - 455-463 Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume
by Wansink, Brian & van Ittersum, Koert - 464-472 How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments
by Luce, Mary Frances & Jia, Jianmin & Fischer, Gregory W
September 2003, Volume 30, Issue 2
- 151-169 Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe
by Coulter, Robin A & Price, Linda L & Feick, Lawrence - 170-183 When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice
by Chernev, Alexander - 184-198 Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions
by Schlosser, Ann E - 199-218 A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
by Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M - 219-229 The Limits of Fungibility: Relational Schemata and the Value of Things
by McGraw, A Peter & Tetlock, Philip E & Kristel, Orie V - 230-243 Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework?
by Menon, Geeta & Raghubir, Priya - 244-258 The Influence of Macro-level Motives on Consideration Set Composition in Novel Purchase Situations
by Chakravarti, Amitav & Janiszewski, Chris - 259-282 Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience
by Joy, Annamma & Sherry, John F, Jr - 283-291 When Competitive Interference Can Be Beneficial
by Jewell, Robert D & Unnava, H Rao - 292-304 Brand Familiarity and Advertising Repetition Effects
by Campbell, Margaret C & Keller, Kevin Lane - 305-310 How to Construct a Test of Scientific Knowledge in Consumer Behavior
by Rossiter, John R
June 2003, Volume 30, Issue 1
- 1-14 Medium Maximization
by Hsee, Christopher K, et al - 15-29 Option Attachment: When Deliberating Makes Choosing Feel Like Losing
by Carmon, Ziv & Wertenbroch, Klaus & Zeelenberg, Marcel - 30-40 Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking
by Mandel, Naomi - 41-55 Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana
by Bonsu, Samuel K & Belk, Russell W - 56-71 Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity
by Diehl, Kristin & Kornish, Laura J & Lynch, John G, Jr - 72-91 Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
by Wong, Nancy & Rindfleisch, Aric & Burroughs, James E - 92-104 The Effects of Time Constraints on Consumers' Judgments of Prices and Products
by Suri, Rajneesh & Monroe, Kent B - 105-114 The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
by Gurhan-Canli, Zeynep - 115-124 The Formation of Market-Level Expectations and Its Covariates
by Anderson, Eugene W & Salisbury, Linda Court - 125-137 The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?
by Folkes, Valerie S & Patrick, Vanessa M - 138-149 A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
by Janiszewski, Chris & Noel, Hayden & Sawyer, Alan G
March 2003, Volume 29, Issue 4
- 463-473 The Devaluation Effect: Activating a Need Devalues Unrelated Objects
by Brendl, C Miguel & Markman, Arthur B & Messner, Claude - 474-491 Consumer Perceptions of Price (Un)Fairness
by Bolton, Lisa E & Warlop, Luk & Alba, Joseph W - 492-506 Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices
by Hamilton, Rebecca W - 507-516 The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects
by Novemsky, Nathan & Ratner, Rebecca K - 517-530 Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind
by Zhou, Rongrong & Soman, Dilip - 531-538 Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available
by Mantel, Susan Powell & Kellaris, James J - 539-550 Locus of Equity and Brand Extension
by van Osselaer, Stijn M J & Alba, Joseph W - 551-565 Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
by Bloch, Peter H & Brunel, Frederic F & Arnold, Todd J - 566-578 Sympathy and Empathy: Emotional Responses to Advertising Dramas
by Escalas, Jennifer Edson & Stern, Barbara B - 579-587 Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
by McQuarrie, Edward F & Mick, David Glen - 588-594 Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures
by Schwarz, Norbert - 595-600 Brand Synthesis: The Multidimensionality of Brand Knowledge
by Keller, Kevin Lane
December 2002, Volume 29, Issue 3
- 293-305 Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
by Drolet, Aimee - 306-318 Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
by Russell, Cristel Antonia - 319-334 Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
by Nowlis, Stephen M & Kahn, Barbara E & Dhar, Ravi - 335-347 Effect of Face Value on Product Valuation in Foreign Currencies
by Raghubir, Priya & Srivastava, Joydeep - 348-370 Materialism and Well-Being: A Conflicting Values Perspective
by Burroughs, James E & Rindfleisch, Aric - 371-382 The Influence of Level of Processing on Advertising Repetition Effects
by Nordhielm, Christie L - 383-399 The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers
by Kates, Steven M - 400-415 The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions
by Briley, Donnel A & Wyer, Robert S, Jr - 416-426 Prior Knowledge and Complacency in New Product Learning
by Wood, Stacy L & Lynch, John G, Jr - 427-440 The Politics of Consumption: A Re-inquiry on Thompson and Haytko's (1997) "Speaking of Fashion."
by Murray, Jeff B - 441-447 Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing
by Cross, Gary - 448-454 Product Experience Is Seductive
by Hoch, Stephen J
September 2002, Volume 29, Issue 2
- 159-167 The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement
by Dholakia, Utpal M & Morwitz, Vicki G - 168-187 The Propositon-Probability Model of Argument Structure and Message Acceptance
by Areni, Charles S - 188-198 Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
by Morrin, Maureen, et al - 199-217 Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
by Kivetz, Ran & Simonson, Itamar - 218-234 A Role for Poetry in Consumer Research
by Sherry, John F, Jr & Schouten, John W - 235-245 When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices
by Mandel, Naomi & Johnson, Eric J - 246-257 The Impact of Private versus Public Consumption on Variety-Seeking Behavior
by Ratner, Rebecca K & Kahn, Barbara E - 258-269 Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion
by Brumbaugh, Anne M - 270-279 How Prevalent Is the Negativity Effect in Consumer Environments?
by Ahluwalia, Rohini - 280-285 Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation
by Bargh, John A - 286-292 Toward a Personology of the Customer
by Baumgartner, Hans
June 2002, Volume 29, Issue 1
- 5-19 An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
by Pechmann, Cornelia & Knight, Susan J - 20-38 Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man
by Kozinets, Robert V - 39-56 Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
by Sengupta, Jaideep & Johar, Gita Venkataramani - 70-90 Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
by Holt, Douglas B - 91-100 A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments
by DeSarbo, Wayne S, et al - 101-115 Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your Judgments
by Schlosser, Ann E & Shavitt, Sharon - 116-128 Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability
by Inman, J Jeffrey & Zeelenberg, Marcel - 129-141 "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults
by Zhang, Shi & Sood, Sanjay