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From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents

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  • David B. Wooten

Abstract

This research explores ridicule as a mechanism through which adolescents exchange information about consumption norms and values. The author finds that adolescents use ridicule to ostracize, haze, or admonish peers who violate consumption norms. Targets and observers learn stereotypes about avoidance groups, consumption norms of aspirational groups, the use of possessions to communicate social linkages and achieve acceptance goals, and social consequences of nonconformity. As a result, many targets and observers of ridicule alter their perceptions, acquisition, use, and disposition of objects in order to avoid unwanted attention. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • David B. Wooten, 2006. "From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 188-198, July.
    • Handle: RePEc:oup:jconrs:v:33:y:2006:i:2:p:188-198
    DOI: 10.1086/506300
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    Cited by:

    1. Weaver, S. Todd & Moschis, George P. & Davis, Teresa, 2011. "Antecedents of materialism and compulsive buying: A life course study in Australia," Australasian marketing journal, Elsevier, vol. 19(4), pages 247-256.
    2. Schindler, Robert M. & Minton, Elizabeth A., 2022. "What becomes sacred to the consumer: Implications for marketers," Journal of Business Research, Elsevier, vol. 151(C), pages 355-365.
    3. Stead, Martine & McDermott, Laura & MacKintosh, Anne Marie & Adamson, Ashley, 2011. "Why healthy eating is bad for young people's health: Identity, belonging and food," Social Science & Medicine, Elsevier, vol. 72(7), pages 1131-1139, April.
    4. David Crockett, 2017. "Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 554-581.
    5. Richard I. Purves & Martine Stead & Douglas Eadie, 2018. "“I Wouldn’t Be Friends with Someone If They Were Liking Too Much Rubbish”: A Qualitative Study of Alcohol Brands, Youth Identity and Social Media," IJERPH, MDPI, vol. 15(2), pages 1-18, February.
    6. Ouyang, Mingkun & Cai, Xiao & Yin, Yulong & Zeng, Pan & Chen, Ye & Wang, Xingchao & Xie, Xiaochun & Wang, Pengcheng, 2020. "Student-student relationship and adolescent problematic smartphone use: The mediating role of materialism and the moderating role of narcissism," Children and Youth Services Review, Elsevier, vol. 110(C).
    7. Jenni Sipilä & Anssi Tarkiainen & Sanna Sundqvist, 2018. "Toward an improved conceptual understanding of consumer ambivalence," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 147-162, December.
    8. Schade, Michael & Hegner, Sabrina & Horstmann, Florian & Brinkmann, Nora, 2016. "The impact of attitude functions on luxury brand consumption: An age-based group comparison," Journal of Business Research, Elsevier, vol. 69(1), pages 314-322.
    9. Cagri Yalkin & Richard Rosenbaum-Elliott, 2014. "Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge," Journal of Consumer Policy, Springer, vol. 37(2), pages 301-331, June.
    10. Gil, Luciana A. & Kwon, Kyoung-Nan & Good, Linda K. & Johnson, Lester W., 2012. "Impact of self on attitudes toward luxury brands among teens," Journal of Business Research, Elsevier, vol. 65(10), pages 1425-1433.
    11. Russell Belk, 2011. "Benign envy," AMS Review, Springer;Academy of Marketing Science, vol. 1(3), pages 117-134, December.
    12. Sanyal, Shamindra Nath & Mazumder, Rabin & Singh, Ramendra & Sharma, Yukti, 2021. "Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    13. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
    14. Helen Duh & Sarah Benmoyal-Bouzaglo & George Moschis & Lilia Smaoui, 2015. "Examination of Young Adults’ Materialism in France and South Africa Using Two Life-Course Theoretical Perspectives," Journal of Family and Economic Issues, Springer, vol. 36(2), pages 251-262, June.
    15. Rashmi Singh & J.K. Nayak, 2016. "The Effects of Stress and Human Capital Perspective on Compulsive Buying: A Life Course Study in India," Global Business Review, International Management Institute, vol. 17(6), pages 1454-1468, December.
    16. Stephanie Scott & Janet Shucksmith & Rachel Baker & Eileen Kaner, 2017. "‘Hidden Habitus’: A Qualitative Study of Socio-Ecological Influences on Drinking Practices and Social Identity in Mid-Adolescence," IJERPH, MDPI, vol. 14(6), pages 1-15, June.

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