IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v29y2003i4p531-38.html
   My bibliography  Save this article

Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available

Author

Listed:
  • Mantel, Susan Powell
  • Kellaris, James J

Abstract

This study examines cognitive processes believed to be responsible for systematic distortions in the subjective experience of time. In two experiments, subjects were exposed to mock radio ads containing congruent or incongruent information and asked to estimate the ads' durations retrospectively. Consistent with a resource-matching hypothesis, perceived time depended on the interplay of cognitive resources required and available. When cognitive resources required match cognitive resources available (at either high or low levels), time estimates were longer than when resources were mismatched. Evidence also suggests that durations may be inferred from the amount of information reconstructed from and linked to a time interval. Copyright 2003 by the University of Chicago.

Suggested Citation

  • Mantel, Susan Powell & Kellaris, James J, 2003. "Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 531-538, March.
    • Handle: RePEc:oup:jconrs:v:29:y:2003:i:4:p:531-38
    DOI: 10.1086/346248
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/346248
    Download Restriction: no
    File URL: https://libkey.io/10.1086/346248?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chuan-Hoo Tan & Hock-Hai Teo & Izak Benbasat, 2010. "Assessing Screening and Evaluation Decision Support Systems: A Resource-Matching Approach," Information Systems Research, INFORMS, vol. 21(2), pages 305-326, June.
    2. Marie-Christine Lichtlé & Jean-Claude Dandouau, 2009. "Some effects of color incongruity in a visual Ad," Working Papers hal-00567939, HAL.
    3. Zhang Jin & Weng Zhangwen & Ni Naichen, 2019. "Helping consumers to overcome information overload with a diversified online review subset," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-25, December.
    4. Jeanne Lallement, 2010. "L'impact de la pression temporelle sur le traitement des informations," Post-Print hal-01488477, HAL.
    5. Gabriel R. Bitran & Juan-Carlos Ferrer & Paulo Rocha e Oliveira, 2008. "OM Forum--Managing Customer Experiences: Perspectives on the Temporal Aspects of Service Encounters," Manufacturing & Service Operations Management, INFORMS, vol. 10(1), pages 61-83, July.
    6. Heng Tang & Chang Boon Patrick Lee & Kwee Keong Choong, 2017. "Consumer decision support systems for novice buyers – a design science approach," Information Systems Frontiers, Springer, vol. 19(4), pages 881-897, August.
    7. Heng Tang & Chang Boon Patrick Lee & Kwee Keong Choong, 0. "Consumer decision support systems for novice buyers – a design science approach," Information Systems Frontiers, Springer, vol. 0, pages 1-17.
    8. Soni, Mayank Jyotsna, 2013. "Advertisement Placement in TV Programs: Different Roles of ELM and Mood Protection Mechanism," IIMA Working Papers WP2013-03-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    9. Jeffrey R. Carlson & William T. Ross & Robin A. Coulter & Adam J. Marquardt, 2019. "About time in marketing: an assessment of the study of time and conceptual framework," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 136-154, December.
    10. Xie, Quan & Wang, Tianjiao (Grace), 2022. "Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR," Journal of Business Research, Elsevier, vol. 148(C), pages 315-324.
    11. Jeanne Lallement & Sarah Machat, 2011. "Au secours, tout va trop vite ! Nécessité d'une conceptualisation marketing de la pression temporelle chronique," Post-Print hal-01675338, HAL.
    12. Huang, Liqiang & Zhang, Jie & Liu, Yuan, 2017. "Antecedents of student MOOC revisit intention: Moderation effect of course difficulty," International Journal of Information Management, Elsevier, vol. 37(2), pages 84-91.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:29:y:2003:i:4:p:531-38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.