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Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments

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  • Kang, Yong-Soon
  • Herr, Paul M
  • Page, Christine M

Abstract

We find that for shopping trip decisions, consumers' driving time knowledge (how long it takes to get there) is both more accessible from memory and more accurate than their corresponding driving distance knowledge. In memory-based judgments, chronically more accessible time knowledge had a dominant influence on distance judgments. Given a map, consumers still relied on their time knowledge to infer trip distance. Moreover, consumers' estimated time and distance judgments showed inflated correlations regardless of underlying actual correlations, which may approach zero in urban environments. Consequently, there appears to be an asymmetric reliance on time knowledge when making trip decisions. Copyright 2003 by the University of Chicago.

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  • Kang, Yong-Soon & Herr, Paul M & Page, Christine M, 2003. "Time and Distance: Asymmetries in Consumer Trip Knowledge and Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 420-429, December.
    • Handle: RePEc:oup:jconrs:v:30:y:2003:i:3:p:420-29
    DOI: 10.1086/378618
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    Cited by:

    1. Caglar Irmak & Rebecca Naylor & William Bearden, 2011. "The out-of-region bias: Distance estimations based on geographic category membership," Marketing Letters, Springer, vol. 22(2), pages 181-196, June.
    2. Yun Xiang & Chengcheng Xu & Weijie Yu & Shuyi Wang & Xuedong Hua & Wei Wang, 2019. "Investigating Dominant Trip Distance for Intercity Passenger Transport Mode Using Large-Scale Location-Based Service Data," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    3. Kevin J. Krizek & Jessica Horning & Ahmed El- Geneidy, 2012. "Perceptions of accessibility to neighbourhood retail and other public services," Chapters, in: Karst T. Geurs & Kevin J. Krizek & Aura Reggiani (ed.), Accessibility Analysis and Transport Planning, chapter 6, pages 96-117, Edward Elgar Publishing.
    4. Aishwarya Deep Shukla & Guodong (Gordon) Gao & Ritu Agarwal, 2021. "How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking," Management Science, INFORMS, vol. 67(3), pages 1546-1568, March.
    5. Grewal, Dhruv & Kopalle, Praveen & Marmorstein, Howard & Roggeveen, Anne L., 2012. "Does Travel Time to Stores Matter? The Role of Merchandise Availability," Journal of Retailing, Elsevier, vol. 88(3), pages 437-444.
    6. Brennan Davis & Cornelia Pechmann, 2023. "When Students Patronize Fast-Food Restaurants near School: The Effects of Identification with the Student Community, Social Activity Spaces and Social Liability Interventions," IJERPH, MDPI, vol. 20(5), pages 1-24, March.
    7. Clinton Amos & Lixuan Zhang & David Read, 2019. "Hardworking as a Heuristic for Moral Character: Why We Attribute Moral Values to Those Who Work Hard and Its Implications," Journal of Business Ethics, Springer, vol. 158(4), pages 1047-1062, September.

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