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The Politics of Consumption: A Re-inquiry on Thompson and Haytko's (1997) "Speaking of Fashion."

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  • Murray, Jeff B

Abstract

This article explores Thompson and Haytko's (1997) interpretation of fashion discourses by bringing together two opposing perspectives on consumers' use of objects as signs. The first perspective assumes that the consumer has free reign in the play of signs (i.e., the consumer is constituting). The second assumes that the consumer is imprisoned by the signs and codes of the historical moment (i.e., the consumer is constituted). The dialectical and discursive tension between these two perspectives is used as an orienting framework in the hermeneutic analyses of 14 phenomenological interviews. Thompson and Haytko's (1997) findings/claims remain pertinent in a professional, middle-class context. In addition, this research contributes to their lived hegemony premise by emphasizing the dominating tendencies of marketing systems. Copyright 2002 by the University of Chicago.

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  • Murray, Jeff B, 2002. "The Politics of Consumption: A Re-inquiry on Thompson and Haytko's (1997) "Speaking of Fashion."," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 427-440, December.
  • Handle: RePEc:oup:jconrs:v:29:y:2002:i:3:p:427-40
    DOI: 10.1086/344424
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    Cited by:

    1. Eric J. Arnould, 2007. "Should Consumer Citizens Escape the Market?," The ANNALS of the American Academy of Political and Social Science, , vol. 611(1), pages 96-111, May.
    2. Liu, Chihling & Hogg, Margaret K., 2018. "Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships," Journal of Business Research, Elsevier, vol. 92(C), pages 197-209.
    3. Sarah C. Grace, 2021. "The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 70-80, June.
    4. Inès, Gicquel & Herbert, Castéran, 2016. "Linking usage and shopping: How value experiences can distinguish consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 165-174.
    5. Dion, Delphine & Arnould, Eric, 2011. "Retail Luxury Strategy: Assembling Charisma through Art and Magic," Journal of Retailing, Elsevier, vol. 87(4), pages 502-520.
    6. Ourahmoune, Nacima, 2016. "Narrativity, temporality, and consumer-identity transformation through tourism," Journal of Business Research, Elsevier, vol. 69(1), pages 255-263.
    7. Carolin Becker-Leifhold & Anja-Lisa Hirscher, 2019. "Fashion Libraries as a Means for Sustainability Education—An Exploratory Case Study of Adolescents’ Consumer Culture," Journal of Education for Sustainable Development, , vol. 13(2), pages 129-151, September.
    8. Zanette, Maria Carolina & Pueschel, Julia & Touzani, Mourad, 2022. "Re-arranging dressing practices: The role of objects in spreading ugly luxury," Journal of Business Research, Elsevier, vol. 145(C), pages 784-800.
    9. Seo, Yuri & Buchanan-Oliver, Margo, 2019. "Constructing a typology of luxury brand consumption practices," Journal of Business Research, Elsevier, vol. 99(C), pages 414-421.
    10. Seo, Yuri, 2016. "Professionalized consumption and identity transformations in the field of eSports," Journal of Business Research, Elsevier, vol. 69(1), pages 264-272.

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