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Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease

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  • Alice M. Tybout
  • Brian Sternthal
  • Prashant Malaviya
  • Georgios A. Bakamitsos
  • Se-Bum Park

Abstract

We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are based on the perceived ease with which information can be retrieved. This perceived ease is a function of both the number of reasons requested and the wording of the retrieval request. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Alice M. Tybout & Brian Sternthal & Prashant Malaviya & Georgios A. Bakamitsos & Se-Bum Park, 2005. "Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 76-85, June.
    • Handle: RePEc:oup:jconrs:v:32:y:2005:i:1:p:76-85
    DOI: 10.1086/426617
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    Cited by:

    1. Bartschat, Maria & Cziehso, Gerrit & Hennig-Thurau, Thorsten, 2022. "Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media," Journal of Business Research, Elsevier, vol. 141(C), pages 393-409.
    2. Manika, Danae & Papagiannidis, Savvas & Bourlakis, Michael, 2017. "Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers," International Journal of Information Management, Elsevier, vol. 37(3), pages 214-228.
    3. Muhammad Shakil Ahmad & Noraini Bt. Abu Talib, 2016. "Analysis of Community Empowerment on Projects Sustainability: Moderating Role of Sense of Community," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 129(3), pages 1039-1056, December.
    4. Richard W. Patterson & Nolan G. Pope & Aaron Feudo, 2019. "Timing is Everything: Evidence from College Major Decisons," CESifo Working Paper Series 7448, CESifo.
    5. Calder, Bobby J. & He, Sharlene & Sternthal, Brian, 2023. "Using theoretical frameworks in behavioral research," Journal of Business Research, Elsevier, vol. 161(C).
    6. Meyer-Waarden, Lars & Pavone, Giulia & Poocharoentou, Thanida & Prayatsup, Piyanut & Ratinaud, Maëlis & Tison, Agathe & Torné, Sara, 2020. "How Service Quality Influences Customer Acceptance and Usage of Chatbots?," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 4(1), pages 35-51.
    7. Tan, Hun-Tong & Wang, Elaine Ying & Yoo, G-Song, 2019. "Who likes jargon? The joint effect of jargon type and industry knowledge on investors’ judgments," Journal of Accounting and Economics, Elsevier, vol. 67(2), pages 416-437.
    8. Pomering, Alan & Johnson, Lester W., 2009. "Constructing a corporate social responsibility reputation using corporate image advertising," Australasian marketing journal, Elsevier, vol. 17(2), pages 106-114.
    9. Bram Roosens & Nathalie Dens & Annouk Lievens, 2019. "Effects Of Partners’ Communications On Consumer Perceptions Of Joint Innovation Efforts," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-26, December.
    10. Nagel, Christian & Heidenreich, Sven & Schumann, Jan H., 2024. "Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications," Journal of Business Research, Elsevier, vol. 179(C).

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