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MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

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  • Gita Venkataramani Johar
  • Durairaj Maheswaran
  • Laura A. Peracchio

Abstract

Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-memory, affect, and persuasion. We also discuss methodological innovations that have enabled theory building and conclude with suggestions for future theoretical work in consumer research. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Gita Venkataramani Johar & Durairaj Maheswaran & Laura A. Peracchio, 2006. "MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 139-149, June.
    • Handle: RePEc:oup:jconrs:v:33:y:2006:i:1:p:139-149
    DOI: 10.1086/500493
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    Cited by:

    1. Nenkov, Gergana Y. & Morrin, Maureen & Maille, Virginie & Rank-Christman, Tracy & Lwin, May O., 2019. "Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality," Journal of Business Research, Elsevier, vol. 95(C), pages 428-441.
    2. Marco Bertini & Luc Wathieu, 2008. "Research Note—Attention Arousal Through Price Partitioning," Marketing Science, INFORMS, vol. 27(2), pages 236-246, 03-04.
    3. Hornik, Jacob & Miniero, Giulia, 2009. "Synchrony effects on customers' responses and behaviors," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 34-40.
    4. Lewis, Michael & Whitler, Kimberly A. & Hoegg, JoAndrea, 2013. "Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study," Journal of Retailing, Elsevier, vol. 89(3), pages 263-280.
    5. Trinh, Cong Tam & Nguyen, Xuan & Sgro, Pasquale & Pham, Cong S., 2020. "Culture, financial crisis and the demand for property, accident and health insurance in the OECD countries," Economic Modelling, Elsevier, vol. 93(C), pages 480-498.
    6. Torres Pena, Maria Veronica & Breidbach, Christoph F., 2021. "On emergence in service platforms: An application to P2P lending," Journal of Business Research, Elsevier, vol. 135(C), pages 337-347.
    7. Pedro Longart & Eugenia Wickens & Ali Bakir, 2016. "Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(2), pages 173-190.
    8. Cristina Longo & Avi Shankar & Peter Nuttall, 2019. "“It’s Not Easy Living a Sustainable Lifestyle”: How Greater Knowledge Leads to Dilemmas, Tensions and Paralysis," Journal of Business Ethics, Springer, vol. 154(3), pages 759-779, February.
    9. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    10. Cong Tam Trinh & Xuan Nguyen & Pasquale Sgro, 2021. "Culture and the demand for non‐life insurance: Empirical evidences from middle‐income and high‐income economies," Economics of Transition and Institutional Change, John Wiley & Sons, vol. 29(3), pages 431-458, July.
    11. Puntoni, S., 2006. "“Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal," ERIM Report Series Research in Management ERS-2006-066-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    12. Cong Tam Trinh & Minh-Tri Ha & Nhut Quang Ho & Tho Alang, 2023. "National culture, public health spending and life insurance consumption: an international comparison," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.

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