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A Metacognitive Model of Attitudes

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  • Richard E. Petty

Abstract

The Cohen and Reed model of attitudes provides a useful addition to the literature. This article relates their framework to a metacognitive model of attitudes suggesting that attitude objects are associated not only with positive and/or negative evaluative tags but also with validity tags. According to this model, an attitude can be described as univalent (either positive or negative associations exist), explicitly ambivalent (both positive and negative associations exist and are endorsed), or implicitly ambivalent (one evaluative association is endorsed, and the opposite exists but is rejected). (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Richard E. Petty, 2006. "A Metacognitive Model of Attitudes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(1), pages 22-24, June.
    • Handle: RePEc:oup:jconrs:v:33:y:2006:i:1:p:22-24
    DOI: 10.1086/504128
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    Cited by:

    1. Panzone, Luca & Hilton, Denis & Sale, Laura & Cohen, Doron, 2016. "Socio-demographics, implicit attitudes, explicit attitudes, and sustainable consumption in supermarket shopping," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 77-95.
    2. Md Shahzalal & Hamedi Mohd Adnan, 2022. "Attitude, Self-Control, and Prosocial Norm to Predict Intention to Use Social Media Responsibly: From Scale to Model Fit towards a Modified Theory of Planned Behavior," Sustainability, MDPI, vol. 14(16), pages 1-38, August.

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