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Will Products Look More Attractive When Presented Separately or Together?

Citations

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Cited by:

  1. Zheng, Xiaoying & Baskin, Ernest & Dhar, Ravi, 2019. "By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation," Journal of Retailing, Elsevier, vol. 95(3), pages 76-85.
  2. Muthukrishnan, A. V. & Pham, Michel Tuan & Mungale, Amitabh, 1999. "Comparison Opportunity and Judgment Revision," Organizational Behavior and Human Decision Processes, Elsevier, vol. 80(3), pages 228-251, December.
  3. Mao, Wen, 2016. "Sometimes “Fee” Is Better Than “Free”: Token Promotional Pricing and Consumer Reactions to Price Promotion Offering Product Upgrades," Journal of Retailing, Elsevier, vol. 92(2), pages 173-184.
  4. Amos Schurr & Yaakov Kareev & Judith Avrahami & Ilana Ritov, 2012. "Taking the Broad Perspective: Risky Choices in Repeated Proficiency Tasks," Discussion Paper Series dp621, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
  5. Moore, Don A., 1999. "Order Effects in Preference Judgments: Evidence for Context Dependence in the Generation of Preferences, ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 78(2), pages 146-165, May.
  6. Bartels, Daniel M., 2006. "Proportion dominance: The generality and variability of favoring relative savings over absolute savings," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(1), pages 76-95, May.
  7. Li, Xilin & Hsee, Christopher K., 2021. "Free-riding and cost-bearing in discrimination," Organizational Behavior and Human Decision Processes, Elsevier, vol. 163(C), pages 80-90.
  8. Carmelo J. León & Jorge E. Araña, 2014. "Impact of Different Dimensions of Corporate Social Responsibility on Tourism Demand: Does the Status Quo Matter?," Tourism Economics, , vol. 20(3), pages 493-507, June.
  9. Sunhae Sul & Jennifer Kim & Incheol Choi, 2013. "Subjective Well-Being and Hedonic Editing: How Happy People Maximize Joint Outcomes of Loss and Gain," Journal of Happiness Studies, Springer, vol. 14(4), pages 1409-1430, August.
  10. Larson, Ronald B., 2006. "Core Principles for Supermarket Aisle Management," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(01), pages 1-5, March.
  11. Halbauer, Ingo & Jacob, Saskia & Klarmann, Martin, 2022. "Brand presentation order in voice shopping: Understanding the effects of sequential product presentation," Journal of Retailing, Elsevier, vol. 98(4), pages 759-778.
  12. Zhao, Min & Xia, Lan, 2021. "Joint or separate? The effect of visual presentation on imagery and product evaluation," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 935-952.
  13. Eugene J. S. Won, 2007. "—A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model," Marketing Science, INFORMS, vol. 26(6), pages 868-875, 11-12.
  14. Mokarram-Dorri, Sadaf & Dewitte, Siegfried, 2025. "Evaluation mode affects choice of healthy and unhealthy Food: The role of taste and healthiness attribute evaluability," Journal of Economic Psychology, Elsevier, vol. 109(C).
  15. Bond, Samuel D. & Carlson, Kurt A. & Meloy, Margaret G. & Russo, J. Edward & Tanner, Robin J., 2007. "Information distortion in the evaluation of a single option," Organizational Behavior and Human Decision Processes, Elsevier, vol. 102(2), pages 240-254, March.
  16. Sevdalis, Nick & Harvey, Nigel, 2006. "Determinants of willingness to pay in separate and joint evaluations of options: Context matters," Journal of Economic Psychology, Elsevier, vol. 27(3), pages 377-385, June.
  17. James C Cox & Vjollca Sadiraj & Ulrich Schmidt, 2014. "Asymmetrically Dominated Choice Problems, the Isolation Hypothesis and Random Incentive Mechanisms," PLOS ONE, Public Library of Science, vol. 9(3), pages 1-3, March.
  18. De Vries, Eline L.E. & Zhang, Sha, 2020. "The effectiveness of random discounts for migrating customers to the mobile channel," Journal of Business Research, Elsevier, vol. 110(C), pages 272-281.
  19. Willemsen, Martijn C. & Keren, Gideon, 2002. "Negative-based prominence: the role of negative features in matching and choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 643-666, July.
  20. Barbos, Andrei, 2010. "Context effects: A representation of choices from categories," Journal of Economic Theory, Elsevier, vol. 145(3), pages 1224-1243, May.
  21. Leonardelli, Geoffrey J. & Gu, Jun & McRuer, Geordie & Medvec, Victoria Husted & Galinsky, Adam D., 2019. "Multiple equivalent simultaneous offers (MESOs) reduce the negotiator dilemma: How a choice of first offers increases economic and relational outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 152(C), pages 64-83.
  22. Rojas, Mariano, 2012. "Do People in Income Poverty Use Their Income Efficiently? A Subjective Well-Being Approach," WIDER Working Paper Series 110, World Institute for Development Economic Research (UNU-WIDER).
  23. Alewine, Hank C. & Allport, Christopher D. & Shen, Wei-Cheng Milton, 2016. "How measurement framing and accounting information system evaluation mode influence environmental performance judgments," International Journal of Accounting Information Systems, Elsevier, vol. 23(C), pages 28-44.
  24. Christopoulos, George & Kokkinaki, Flora & Harvey, Nigel & Sevdalis, Nick, 2011. "Paying for no reason? (Mis-)perceptions of product attributes in separate vs. joint product evaluation," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 857-864.
  25. Ioannis Evangelidis & Jonathan Levav & Itamar Simonson, 2023. "A Reexamination of the Impact of Decision Conflict on Choice Deferral," Management Science, INFORMS, vol. 69(5), pages 2691-2712, May.
  26. Steven Posavac & Frank Kardes & David Sanbonmatsu & Gavan Fitzsimons, 2005. "Blissful Insularity: When Brands are Judged in Isolation from Competitors," Marketing Letters, Springer, vol. 16(2), pages 87-97, April.
  27. Mariano Rojas, 2012. "Do People in Income Poverty Use Their Income Efficiently?: a Subjective Well-Being Approach," WIDER Working Paper Series wp-2012-110, World Institute for Development Economic Research (UNU-WIDER).
  28. James Cox & Vjollca Sadiraj & Ulrich Schmidt, 2015. "Paradoxes and mechanisms for choice under risk," Experimental Economics, Springer;Economic Science Association, vol. 18(2), pages 215-250, June.
  29. Hasford, Jonathan & Farmer, Adam, 2016. "Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior," Journal of Business Research, Elsevier, vol. 69(3), pages 1234-1241.
  30. Posavac, Steven S. & Kardes, Frank R. & Josko Brakus, J., 2010. "Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote," Organizational Behavior and Human Decision Processes, Elsevier, vol. 113(2), pages 102-111, November.
  31. Li, Xilin & Hsee, Christopher K., 2019. "Beyond preference reversal: Distinguishing justifiability from evaluability in joint versus single evaluations," Organizational Behavior and Human Decision Processes, Elsevier, vol. 153(C), pages 63-74.
  32. Chan, Eugene Y., 2015. "Attractiveness of options moderates the effect of choice overload," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 425-427.
  33. Shahar Ayal & Guy Hochman & Dan Zakay, 2011. "Two sides of the same coin: Information processing style and reverse biases," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(4), pages 295-306, June.
  34. Kwon, Kyoung-Nan & Lee, Jinkook, 2009. "The effects of reference point, knowledge, and risk propensity on the evaluation of financial products," Journal of Business Research, Elsevier, vol. 62(7), pages 719-725, July.
  35. Botti, Simona & Hsee, Christopher K., 2010. "Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(2), pages 161-171, July.
  36. Palmeira, Mauricio M. & Krishnan, H. Shanker, 2008. "Criteria instability and the isolated option effect," Organizational Behavior and Human Decision Processes, Elsevier, vol. 106(2), pages 153-167, July.
  37. Barsyte, Justina & Fennis, Bob M., 2023. "When innovation backfires: Preference for predictability moderates the spillover of functional food ambivalence to the entire parent category," Journal of Business Research, Elsevier, vol. 158(C).
  38. Park, Jeong-Yeol & Jang, SooCheong (Shawn), 2013. "Confused by too many choices? Choice overload in tourism," Tourism Management, Elsevier, vol. 35(C), pages 1-12.
  39. Charness, Gary & Gneezy, Uri & Kuhn, Michael A., 2012. "Experimental methods: Between-subject and within-subject design," Journal of Economic Behavior & Organization, Elsevier, vol. 81(1), pages 1-8.
  40. Brian J. Zikmund-Fisher & Angela Fagerlin & Peter A. Ubel, 2004. "“Is 28% Good or Bad?†Evaluability and Preference Reversals in Health Care Decisions," Medical Decision Making, , vol. 24(2), pages 142-148, March.
  41. Schmidt, Ulrich, 2010. "Asymmetrically dominated alternatives and random incentive mechanisms," Kiel Working Papers 1646, Kiel Institute for the World Economy.
  42. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.
  43. L. Lessassy & A. Jolibert, 2010. "L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin," Post-Print halshs-00534776, HAL.
  44. Desmichel, Perrine & Kocher, Bruno, 2020. "Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons," Journal of Retailing, Elsevier, vol. 96(2), pages 203-219.
  45. Bernd Schmitt, 2024. "Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 2-6.
  46. Quentin André & Ziv Carmon & Klaus Wertenbroch & Alia Crum & Douglas Frank & William Goldstein & Joel Huber & Leaf Boven & Bernd Weber & Haiyang Yang, 2018. "Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 28-37, March.
  47. A. Ye(scedilla)im Orhun, 2009. "Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences," Marketing Science, INFORMS, vol. 28(5), pages 868-886, 09-10.
  48. France Leclerc & Christopher K. Hsee & Joseph C. Nunes, 2005. "Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should," Marketing Science, INFORMS, vol. 24(2), pages 194-205, August.
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