Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote
Managers often must assess singular strategic options. Four studies of such assessments demonstrate a tunnel vision effect: Focal managerial options often are favored in an evidentially unjustifiable manner. Study 1 concerns new product development, and demonstrates that a prototype that has become focal tends to be judged overly favorably, and is chosen for launch with unwarranted enthusiasm. Study 2 shows that this tunnel vision effect generalizes to judgments and decisions about general strategy. Study 3 focuses on the information search patterns underlying the effect, and Study 4 replicates the tunnel vision effect among experienced executives, and demonstrates the utility of a debiasing procedure. Data in all of the studies implicate selective processing as the driver of the tunnel vision effect, and further understanding of how selective processing affects choice. Several alternative operationalizations of the empirically tested debiasing procedure are discussed.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 113 (2010)
Issue (Month): 2 (November)
|Contact details of provider:|| Web page: http://www.elsevier.com/locate/obhdp|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Shane Frederick, 2005. "Cognitive Reflection and Decision Making," Journal of Economic Perspectives, American Economic Association, vol. 19(4), pages 25-42, Fall.
- Steven Posavac & Frank Kardes & David Sanbonmatsu & Gavan Fitzsimons, 2005. "Blissful Insularity: When Brands are Judged in Isolation from Competitors," Marketing Letters, Springer, vol. 16(2), pages 87-97, April.
- Kurt A. Carlson & Margaret G. Meloy & J. Edward Russo, 2006. "Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice," Journal of Consumer Research, Oxford University Press, vol. 32(4), pages 513-518, 03.
- Simonson, Itamar & Kramer, Thomas & Young, Maia J., 2004. "Effect propensity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 156-174, November.
- Van Wallendael, Lori Robinson, 1989. "The quest for limits on noncomplementarity in opinion revision," Organizational Behavior and Human Decision Processes, Elsevier, vol. 43(3), pages 385-405, June.
- Fox, Craig R. & Levav, Jonathan, 2000. "Familiarity Bias and Belief Reversal in Relative Likelihood Judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 82(2), pages 268-292, July.
- Meyvis, Tom & Janiszewski, Chris, 2002. " Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information," Journal of Consumer Research, Oxford University Press, vol. 28(4), pages 618-35, March.
- Novemsky, Nathan & Schweitzer, Maurice E., 2004. "What makes negotiators happy? The differential effects of internal and external social comparisons on negotiator satisfaction," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 186-197, November.
- Hsee, Christopher K & Leclerc, France, 1998. " Will Products Look More Attractive When Presented Separately or Together?," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 175-86, September.
- Dhar, Ravi & Nowlis, Stephen M & Sherman, Steven J, 1999. " Comparison Effects on Preference Construction," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 293-306, December.
When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:113:y:2010:i:2:p:102-111. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.