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Comparison Opportunity and Judgment Revision

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  • Muthukrishnan, A. V.
  • Pham, Michel Tuan
  • Mungale, Amitabh

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  • Muthukrishnan, A. V. & Pham, Michel Tuan & Mungale, Amitabh, 1999. "Comparison Opportunity and Judgment Revision," Organizational Behavior and Human Decision Processes, Elsevier, vol. 80(3), pages 228-251, December.
    • Handle: RePEc:eee:jobhdp:v:80:y:1999:i:3:p:228-251
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    References listed on IDEAS

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    1. Haugtvedt, Curtis P & Wegener, Duane T, 1994. "Message Order Effects in Persuasion: An Attitude Strength Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 205-218, June.
    2. Markman, Arthur B. & Medin, Douglas L., 1995. "Similarity and Alignment in Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 63(2), pages 117-130, August.
    3. Haugtvedt, Curtis P, et al, 1994. "Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 176-189, June.
    4. Hsee, Christopher K., 1996. "The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(3), pages 247-257, September.
    5. Hsee, Christopher K & Leclerc, France, 1998. "Will Products Look More Attractive When Presented Separately or Together?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 175-186, September.
    6. Pechmann, Cornelia & Stewart, David W, 1990. "The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 180-191, September.
    7. Goldstein, William M., 1990. "Judgments of relative importance in decision making: Global vs local interpretations of subjective weight," Organizational Behavior and Human Decision Processes, Elsevier, vol. 47(2), pages 313-336, December.
    8. Pham, Michel Tuan, 1996. "Cue Representation and Selection Effects of Arousal on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 373-387, March.
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    Cited by:

    1. Davide C. Orazi & Eugene Y. Chan, 2020. "“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims," Journal of Business Ethics, Springer, vol. 163(1), pages 107-123, April.
    2. Chandra, Yanto & Wilkinson, Ian F., 2017. "Firm internationalization from a network-centric complex-systems perspective," Journal of World Business, Elsevier, vol. 52(5), pages 691-701.

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