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What drives college-age Generation Y consumers?

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Cited by:

  1. Hyo Sun Jung & Kyung Hwa Seo & Hye Hyun Yoon, 2020. "The Importance of Leader Integrity on Family Restaurant Employees’ Engagement and Organizational Citizenship Behaviors: Exploring Sustainability of Employees’ Generational Differences," Sustainability, MDPI, vol. 12(6), pages 1-12, March.
  2. Uner, M.Mithat & Guven, Faruk & Cavusgil, S.Tamer, 2020. "Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications," Telecommunications Policy, Elsevier, vol. 44(4).
  3. Gilboa, Shaked & Vilnai-Yavetz, Iris, 2010. "Four generations of mall visitors in Israel: A study of mall activities, visiting patterns, and products purchased," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 501-511.
  4. Berezan, Orie & Krishen, Anjala S. & Agarwal, Shaurya & Kachroo, Pushkin, 2018. "The pursuit of virtual happiness: Exploring the social media experience across generations," Journal of Business Research, Elsevier, vol. 89(C), pages 455-461.
  5. B. Saju & K. Harikrishnan & S. Joseph Jeya Anand, 2018. "Modeling brand immunity: the moderating role of generational cohort membership," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 133-146, March.
  6. Khan, Muhammad Asif & Pattnaik, Debidutta & Ashraf, Rohail & Ali, Imtiaz & Kumar, Satish & Donthu, Naveen, 2021. "Value of special issues in the journal of business research: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 125(C), pages 295-313.
  7. Chao-Chin Huang & Chung-Yuan Tsay & Shih-Chieh Fang & Shyh-Ming Huang, 2023. "A Contingency Model in Establishing Brand Loyalty: Relationship Age as a Moderator," Corporate Reputation Review, Palgrave Macmillan, vol. 26(1), pages 19-32, February.
  8. Shin, Hyunju & Eastman, Jacqueline K. & Mothersbaugh, David, 2017. "The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 59-70.
  9. Gianluigi Gallenti & Stefania Troiano & Francesco Marangon & Paolo Bogoni & Barbara Campisi & Marta Cosmina, 2019. "Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-16, December.
  10. De Vries, Eline L.E. & Zhang, Sha, 2020. "The effectiveness of random discounts for migrating customers to the mobile channel," Journal of Business Research, Elsevier, vol. 110(C), pages 272-281.
  11. Costa Synodinos & Kirty-Lee Sharp, 2019. "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences 9912358, International Institute of Social and Economic Sciences.
  12. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
  13. Quintal, Vanessa & Phau, Ian & Sims, Daniel & Cheah, Isaac, 2016. "Factors influencing generation Y’s purchase intentions of prototypical versus me-too brands," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 175-183.
  14. Ben Arfi, Wissal & Ben Nasr, Imed & Khvatova, Tatiana & Ben Zaied, Younes, 2021. "Understanding acceptance of eHealthcare by IoT natives and IoT immigrants: An integrated model of UTAUT, perceived risk, and financial cost," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
  15. Jacinta Ana Neves & Ephrem Habtemichael Redda & Natasha de Klerk & Natasha de Klerk, 2018. "External Factors Influencing the Cognitive Response of Impulse Buying Behaviour amongst Generation Y Students," Journal of Economics and Behavioral Studies, AMH International, vol. 10(5), pages 264-273.
  16. Hilda Bongazana Mahlangu, 2015. "Predictors of Facebook Shopping Intentions among South African Generation Y Students," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 53-65, February.
  17. Catalin Angelo Ioan & Gina Ioan, 2015. "The Complete Theory of Cobb-Douglas Production Function," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 74-114, February.
  18. McLaughlin, Christopher & McCauley, Laura Bradley & Prentice, Garry & Verner, Emma-Jayne & Loane, Sharon, 2020. "Gender differences using online auctions within a generation Y sample: An application of the Theory of Planned Behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  19. Pekovic, Sanja & Rolland, Sylvie, 2020. "Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  20. Krishen, Anjala S. & Hu, Han-fen & Spivak, Andrew L. & Venger, Olesya, 2021. "The danger of flavor: E-cigarettes, social media, and the interplay of generations," Journal of Business Research, Elsevier, vol. 132(C), pages 884-896.
  21. Chris Pentz & Markus Filter, 2019. "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences 9911552, International Institute of Social and Economic Sciences.
  22. Serban Daniela & Pelau Corina & Chinie Alexandra Catalina, 2017. "Calculation of the differences of attitude and behavior of two generations with the Euclidian-metric," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 241-247, July.
  23. Ilenia Confente & Ivan Russo, 2018. "Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 87-108.
  24. Petra Klapilová Krbová, 2016. "Shopping Behaviour of Generation Y: A Comparison of Czech Republic and Slovakia," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(2), pages 617-626.
  25. Ladhari, Riadh & Gonthier, Jessica & Lajante, Mathieu, 2019. "Generation Y and online fashion shopping: Orientations and profiles," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 113-121.
  26. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachroo, Pushkin, 2016. "The generation of virtual needs: Recipes for satisfaction in social media networking," Journal of Business Research, Elsevier, vol. 69(11), pages 5248-5254.
  27. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.
  28. Gentina, Élodie & Chandon, Jean-Louis, 2013. "Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 609-616.
  29. McCormick, Karla, 2016. "Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 39-45.
  30. Chloé Guillot-Soulez & Sébastien Soulez, 2013. "Generation Y preferences for employer brand benefits," Post-Print halshs-00863619, HAL.
  31. Sushant Kumar & Pradip Sadarangani, 2021. "An Empirical Study on Shopping Motivation among Generation Y Indian," Global Business Review, International Management Institute, vol. 22(2), pages 500-516, April.
  32. Hwang, Jiyoung & Chung, Jae-Eun, 2019. "What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 293-306.
  33. Varsha Jain & Saumya Pant, 2015. "Positioning Generation Y for Effective Mobile Communication: The case of three cities in India," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(1), pages 1-25, May.
  34. Charles Nana Kwengwa & Arsalan Mujahid Ghouri & Nek Kamal Yeop Yunus & Habu Bah-Yaye Adamu, 2012. "Impact of Social Networking Websites on Generation Y: Emperical Findings from Selengor, Malaysia," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 3(1), pages 31-37, January.
  35. Bejtkovský Jiří, 2018. "Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context," Management & Marketing, Sciendo, vol. 13(3), pages 1133-1149, September.
  36. Mohammad G. Nejad & Genevieve O’Connor, 2016. "An intersectional approach to evaluating consumer financial literacy," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(4), pages 308-324, December.
  37. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
  38. Carolin Becker-Leifhold & Anja-Lisa Hirscher, 2019. "Fashion Libraries as a Means for Sustainability Education—An Exploratory Case Study of Adolescents’ Consumer Culture," Journal of Education for Sustainable Development, , vol. 13(2), pages 129-151, September.
  39. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
  40. Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
  41. Helen I Duh, 2014. "Application of the Human Capital Life-Course Theory to Understand Generation Y South Africans’ Money Attitudes," Journal of Economics and Behavioral Studies, AMH International, vol. 6(12), pages 974-985.
  42. Nguyen, Nhat Nguyen & Özçaglar-Toulouse, Nil & Kjeldgaard, Dannie, 2018. "Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam," Journal of Business Research, Elsevier, vol. 86(C), pages 490-500.
  43. Anne-Marie Lebrun & Roxane Corbel & Patrick Bouchet, 2022. "Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 469-501, September.
  44. Nicolae Ipate & Mariana Trandafir & Iudith Ipate, 2015. "Innovative Approaches to Management Health Needed to Make Ecosanogenesis," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 11(1), pages 66-73, February.
  45. Jhony Choon Yeong Ng & Christina Maria Helminger & Qianyun Wu, 2016. "A Generational Cohort Model for Consumers in China: The Rise and Fall of the Great GATSBY?," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 7(1), pages 53-66, January.
  46. Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016. "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, vol. 41(1), pages 141-160, February.
  47. Shahid Nawaz & Yun Jiang & Muhammad Zahid Nawaz & Syeda Farzana Manzoor & Ruixue Zhang, 2021. "Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency," SAGE Open, , vol. 11(4), pages 21582440211, November.
  48. Mohnen, Alwine & Mückenhausen, Verena & Toporova, Nevena & Kern, Maximilian, 2021. "Personalmanagement in Familienunternehmen: Recruiting, Arbeitsbedingungen, Weiterbildung," Studien, Stiftung Familienunternehmen / Foundation for Family Businesses, number 250040, June.
  49. Peter Holicza & Esmeralda Kadëna, 2018. "Smart and Secure? Millennials on Mobile Devices," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 16(3-A), pages 376-383.
  50. Florina PINZARU & Andreea MITAN, 2016. "Mangers versus Digital Natives Employees. A Study Regarding the Perceptions of the Romanian Managers Working with Youngsters," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(1), pages 153-166, March.
  51. Elena Bassemir & Christian F. Koof & Marion Büttgen, 2016. "Ich fahre wie ich will – Eine experimentelle Untersuchung zur Selbstbestimmung und Motivation von Kunden im Carsharing-Bereich [I Drive as I Want – An Experimental Study Concerning Self-Determinati," Schmalenbach Journal of Business Research, Springer, vol. 68(2), pages 193-227, July.
  52. Cosette M. Joyner Armstrong & Kim Y. Hiller Connell & Chunmin Lang & Mary Ruppert-Stroescu & Melody L. A. LeHew, 2016. "Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth," Journal of Consumer Policy, Springer, vol. 39(4), pages 417-439, December.
  53. Subhadip Roy & Abhijit Guha & Abhijit Biswas, 2015. "Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency," Marketing Letters, Springer, vol. 26(3), pages 363-376, September.
  54. Laïla Benraiss-Noailles & Catherine Viot, 2014. "Employers, stand out! Employer brand: A valuable field untapped? [Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?]," Post-Print hal-01803664, HAL.
  55. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen, 2021. "“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy," Journal of Business Research, Elsevier, vol. 132(C), pages 146-157.
  56. Karol Król & Józef Hernik, 2020. "Crows and Ravens as Indicators of Socioeconomic and Cultural Changes in Urban Areas," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
  57. Petra Krbová & Tomáš Pavelek, 2015. "Generation Y: Online Shopping Behaviour of the Secondary School and University Students," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(2), pages 567-575.
  58. Julia Henriksen & Malin Hornebrant & Adele Berndt, 2022. "Online casinos: advertising and avoidance among Generation Y consumers in Sweden," SN Business & Economics, Springer, vol. 2(1), pages 1-22, January.
  59. Tania Bucic & Jennifer Harris & Denni Arli, 2012. "Ethical Consumers Among the Millennials: A Cross-National Study," Journal of Business Ethics, Springer, vol. 110(1), pages 113-131, September.
  60. Sproten, Alec N. & Schwieren, Christiane, 2015. "Age differences in the reaction to incentives – A test of the successful ageing extension of Social Production Functions Theory," The Journal of the Economics of Ageing, Elsevier, vol. 6(C), pages 176-186.
  61. Julia Koch & Britta Frommeyer & Gerhard Schewe, 2020. "Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis," Sustainability, MDPI, vol. 12(24), pages 1-20, December.
  62. Maximiano Ortiz-Pimentel & Carlos Molina & Guillermo Armando Ronda-Pupo, 2020. "Bibliometric assessment of papers on generations in management and business journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 125(1), pages 445-469, October.
  63. Carlo Genova, 2020. "Participation with Style. Clothing among Young Activists in Political Groups," Societies, MDPI, vol. 10(3), pages 1-22, July.
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