IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Die empirische Erfolgsfaktorenforschung und ihr Beitrag zum Marketing: Eine Bestandsaufnahme

Listed author(s):
  • Fritz, Wolfgang
Registered author(s):

    In diesem Aufsatz werden zunächst Ziele und Richtungen sowie Ansätze und Resultate der empirischen Erfolgsfaktorenforschung dargestellt. Vor diesem Hintergrund gilt dann das Hauptinteresse speziell den Erfolgsfaktoren im Marketing. Es zeigt sich, daß erfolgreiche Unternehmen über ein ausgeprägtes marktorientiertes Selbstverständnis verfügen und zahlrecihe Marketing-Strategien konsequenter verfolgen als weniger erfolgreiche Unternhemen. Erfolgreiche Unternehmen praktizieren offenbar ein intensiveres normatives und strategisches Marketing-Management zugleich. Unter dem zuletzt genannten Aspekt wird dann ausführlicher insbesondere auf die Resultate der PIMS-Forschung eingegangen. Abschließend werden die Konsequenzen der Erfolgfaktorenforschung für die Marketing-Praxis diskutiert.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Paper provided by Technische Universität Braunschweig, Institute of Marketing in its series Working Papers with number 93/12.

    in new window

    Date of creation: 1993
    Handle: RePEc:zbw:tbsimw:9312
    Contact details of provider: Postal:
    Pockelsstr. 14, D-38106 Braunschweig

    Web page:

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. Dan Schendel & G. Richard Patton, 1978. "A Simultaneous Equation Model of Corporate Strategy," Management Science, INFORMS, vol. 24(15), pages 1611-1621, November.
    2. Hildebrandt, Lutz, 1988. "Store image and the prediction of performance in retailing," Journal of Business Research, Elsevier, vol. 17(1), pages 91-100, August.
    3. Robert Jacobson, 1990. "Unobservable Effects and Business Performance," Marketing Science, INFORMS, vol. 9(1), pages 74-85.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:zbw:tbsimw:9312. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.