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Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?

  • Fritz, Wolfgang
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    Die Produktqualität stellt nach Ansicht der meisten Top-Manager deutscher und amerikanischer Industrieunternehmen den wichtigsten Schlüsselfaktor des Unternehmenserfolgs dar. Jedoch wird diese Auffassung durch die Resultate der empirischen Erfolgsfaktorenforschung nicht eindeutig gestützt. Viel spricht sogar dafür, daß der Einfluß der Produktqualität auf den Unternehmenserfolg nachläßt und ihre Bedeutung als Erfolgsfaktor somit vermutlich oft überschätzt wird.

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    File URL: http://econstor.eu/bitstream/10419/54803/1/683318136.pdf
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    Paper provided by Technische Universität Braunschweig, Institute of Marketing in its series Working Papers with number 94/03.

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    Date of creation: 1994
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    Handle: RePEc:zbw:tbsimw:9403
    Contact details of provider: Postal: Pockelsstr. 14, D-38106 Braunschweig
    Web page: https://www.tu-braunschweig.de/marketing

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    1. Robert Jacobson, 1990. "Unobservable Effects and Business Performance," Marketing Science, INFORMS, vol. 9(1), pages 74-85.
    2. Fritz, Wolfgang, 1993. "Die empirische Erfolgsfaktorenforschung und ihr Beitrag zum Marketing: Eine Bestandsaufnahme," Working Papers 93/12, Technische Universität Braunschweig, Institute of Marketing.
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