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Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?

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  • Fritz, Wolfgang

Abstract

Die Produktqualität stellt nach Ansicht der meisten Top-Manager deutscher und amerikanischer Industrieunternehmen den wichtigsten Schlüsselfaktor des Unternehmenserfolgs dar. Jedoch wird diese Auffassung durch die Resultate der empirischen Erfolgsfaktorenforschung nicht eindeutig gestützt. Viel spricht sogar dafür, daß der Einfluß der Produktqualität auf den Unternehmenserfolg nachläßt und ihre Bedeutung als Erfolgsfaktor somit vermutlich oft überschätzt wird.

Suggested Citation

  • Fritz, Wolfgang, 1994. "Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?," Working Papers 94/03, Technische Universität Braunschweig, Institute of Marketing.
  • Handle: RePEc:zbw:tbsimw:9403
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    1. Robert Jacobson, 1990. "Unobservable Effects and Business Performance," Marketing Science, INFORMS, vol. 9(1), pages 74-85.
    2. Fritz, Wolfgang, 1993. "Die empirische Erfolgsfaktorenforschung und ihr Beitrag zum Marketing: Eine Bestandsaufnahme," Working Papers 93/12, Technische Universität Braunschweig, Institute of Marketing.
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    Cited by:

    1. Proff, Heike & Proff, Harald V., 2000. "Preispremien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie," Darmstadt Discussion Papers in Economics 102, Darmstadt University of Technology, Department of Law and Economics.

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