Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?
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- Robert Jacobson, 1990. "Unobservable Effects and Business Performance," Marketing Science, INFORMS, vol. 9(1), pages 74-85.
- Fritz, Wolfgang, 1993. "Die empirische Erfolgsfaktorenforschung und ihr Beitrag zum Marketing: Eine Bestandsaufnahme," Working Papers 93/12, Technische Universität Braunschweig, Institute of Marketing.
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- Proff, Heike & Proff, Harald V., 2000. "Preispremien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie," Darmstadt Discussion Papers in Economics 102, Darmstadt University of Technology, Department of Law and Economics.
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