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Consumer Satisfaction and Profitability: A Dynamic Panel Data Analysis

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  • Alan K.M. Au
  • Matthew C.H. Yeung

Abstract

This paper uses panel data estimations to examine the link between customer satisfaction and profitability. In so doing it controls for the existence of firm-specific effects which may impact on overall performance and thus gives a more rigorous estimate of the relationship between these two variables. The use of a dynamic estimation also provides important insights into issues relating to causality.

Suggested Citation

  • Alan K.M. Au & Matthew C.H. Yeung, 2013. "Consumer Satisfaction and Profitability: A Dynamic Panel Data Analysis," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 2(2), pages 54-60, October.
    • Handle: RePEc:jfr:jbar11:v:2:y:2013:i:2:p:54-60
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    References listed on IDEAS

    as
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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