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Preispremien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie

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  • Proff, Heike
  • Proff, Harald V.

Abstract

Die deutliche Tendenz sinkender Preisprämien im Zeitverlauf stellt differenzierende Unternehmen angesichts begrenzter Möglichkeiten versteckter, d.h. von den Kunden nicht wahrnehmbarer Leistungskürzungen, vor neue Herausforderungen. Am Beispiel der deutschen Automobilindustrie sollen Ansatzpunkte aufgezeigt werden, wie durch geschicktes Preisprämien-Management Preisprämien und damit Differenzierungs- strategien dauerhaft gesichert werden können.

Suggested Citation

  • Proff, Heike & Proff, Harald V., 2000. "Preispremien-Management zur Sicherung von Differenzierungsstrategien - dargestellt am Beispiel der deutschen Automobilindustrie," Darmstadt Discussion Papers in Economics 102, Darmstadt University of Technology, Department of Law and Economics.
    • Handle: RePEc:zbw:darddp:dar_37707
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    References listed on IDEAS

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    1. Rao, Akshay R & Monroe, Kent B, 1996. "Causes and Consequences of Price Premiums," The Journal of Business, University of Chicago Press, vol. 69(4), pages 511-535, October.
    2. Fritz, Wolfgang, 1994. "Die Produktqualität: Ein Schlüsselfaktor des Unternehmenserfolgs?," Working Papers 94/03, Technische Universität Braunschweig, Institute of Marketing.
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