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An eye-tracking study of feature-based choice in one-shot games

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  • Giovanna Devetag
  • Sibilla Di Guida
  • Luca Polonio

Abstract

We analyze subjects' eye movements while they make decisions in a series of one-shot games. The majority of them perform a partial and selective analysis of the payoff matrix, often ignoring the payoffs of the opponent and/or paying attention only to specific cells. Our results suggest that subjects apply boundedly rational decision heuristics that involve best responding to a simplification of the decision problem, obtained either by ignoring the other players' motivations or by considering them only for a subset of outcomes. Finally, we find a correlation between types of eye movements observed and choices in the games.

Suggested Citation

  • Giovanna Devetag & Sibilla Di Guida & Luca Polonio, 2013. "An eye-tracking study of feature-based choice in one-shot games," LEM Papers Series 2013/05, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
  • Handle: RePEc:ssa:lemwps:2013/05
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    References listed on IDEAS

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    More about this item

    Keywords

    one-shot games; eye-tracking; similarity; categorization; focal points; individual behavior; experimental economics; behavioral economics;

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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