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Exit, Tweets and Loyalty

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Listed:
  • Joshua S. Gans
  • Avi Goldfarb
  • Mara Lederman

Abstract

Hirschman’s Exit, Voice, and Loyalty highlights the role of “voice” in disciplining firms for low quality. We develop a formal model of voice as a relational contact between firms and consumers and show that voice is more likely to emerge in concentrated markets. We test this model using data on tweets to major U.S. airlines. We find that tweet volume increases when quality – measured by on-time performance – deteriorates, especially when the airline operates a large share of the flights in a market. We also find that airlines are more likely to respond to tweets from consumers in such markets.

Suggested Citation

  • Joshua S. Gans & Avi Goldfarb & Mara Lederman, 2017. "Exit, Tweets and Loyalty," NBER Working Papers 23046, National Bureau of Economic Research, Inc.
  • Handle: RePEc:nbr:nberwo:23046
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    More about this item

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L93 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Air Transportation

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