Private Profits and Public Health: Does Advertising Smoking Cessation Products Encourage Smokers to Quit?
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References listed on IDEAS
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- Talia Bar & Dean R. Lillard, 2014. "Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion," NBER Working Papers 19794, National Bureau of Economic Research, Inc.
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More about this item
- I1 - Health, Education, and Welfare - - Health
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2006-01-24 (All new papers)
- NEP-HEA-2006-01-24 (Health Economics)
- NEP-MKT-2006-01-24 (Marketing)
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