A healthy lifestyle: The product of opportunities and preferences
In this explorative study we examine factors explaining individual choice of lifestyle. The empirical analysis of smoking, exercising and diet show that the mechanisms determining people’s lifestyle are complex. We argue that the economic models on the demand for health is a meaningful framework for analysing this issue, but that it needs some refinements. A suggestion for further analytical work is therefore to reformulate the model to incorporate own past behaviour (habits), the society individuals belongs to (traditions and norms), as well as a more immediate effect on utility of lifestyle.
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