The attention of a society towards corporate brand name and its determinants within the information-rich economy
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More about this item
Keywords
corporate reputation; limited attention; information-rich economy; Bayesian model averaging; dynamic panel model;All these keywords.
JEL classification:
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other
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