A New Marketing Segmentation Approach Based On Marginal Individual Utilities: Applying Crm Is Not A Chimera Anymore
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More about this item
KeywordsGestión Relacional del Cliente; Utilidad Marginal Individual; Modelo Logit Mixto Customer Relationship Management; Marginal Individual Utility; Mixed Logit Model;
- M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
- G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2007-01-14 (All new papers)
- NEP-DCM-2007-01-14 (Discrete Choice Models)
- NEP-MKT-2007-01-14 (Marketing)
- NEP-UPT-2007-01-14 (Utility Models & Prospect Theory)
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