How the 'made in' can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel
This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects negatively the product’ evaluation.
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