How the 'made in' can influence the eco-equality assessment of a product: An experimental study on the case of the European Ecolabel
This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on
|Date of creation:||01 Jan 2014|
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- Lozano, Javier & Blanco, Ester & Rey-Maquieira, Javier, 2010. "Can ecolabels survive in the long run?: The role of initial conditions," Ecological Economics, Elsevier, vol. 69(12), pages 2525-2534, October.
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- Insch, Gary S. & McBride, J. Brad, 2004. "The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct," Journal of Business Research, Elsevier, vol. 57(3), pages 256-265, March.
- Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 39-54, June.
- Price, Lydia J. & Dawar, Niraj, 2002. "The joint effects of brands and warranties in signaling new product quality," Journal of Economic Psychology, Elsevier, vol. 23(2), pages 165-190, April.
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