IDEAS home Printed from https://ideas.repec.org/p/hal/spmain/hal-03607657.html
   My bibliography  Save this paper

Measuring Image Concern

Author

Listed:
  • Emeric Henry

    (ECON - Département d'économie (Sciences Po) - Sciences Po - Sciences Po - CNRS - Centre National de la Recherche Scientifique, CEPR - Center for Economic Policy Research)

  • Jan Sonntag

Abstract

It is now well documented that individuals, on average, change their behavior when their actions are observed by others. Yet, there is no systematic way of measuring this dimension of preferences at the individual level. In this paper, we propose a novel experimental game to measure the individual sensitivity to image concerns. We show that few socio-economic characteristics can explain the level of image concern. One exception is that members of ethnic minorities seem to be more imaged concerned, in particular when observed by a member of other groups. Men (resp. women) are more image concerned when observed by women (resp. men). Finally, we show that more image concerned individuals tend to be more selfish and find evidence consistent with the fact that they try to avoid situations where their actions risk being visible.

Suggested Citation

  • Emeric Henry & Jan Sonntag, 2015. "Measuring Image Concern," SciencePo Working papers Main hal-03607657, HAL.
    • Handle: RePEc:hal:spmain:hal-03607657
    Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-03607657
    as

    Download full text from publisher

    File URL: https://sciencespo.hal.science/hal-03607657/document
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Stefano DellaVigna & John A. List & Ulrike Malmendier, 2012. "Testing for Altruism and Social Pressure in Charitable Giving," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 127(1), pages 1-56.
    2. Matthias Sutter & Peter Lindner & Daniela Platsch, 2009. "Social norms, third-party observation and third-party reward," Working Papers 2009-08, Faculty of Economics and Statistics, Universität Innsbruck.
    3. Thomas Dohmen & Armin Falk & David Huffman & Uwe Sunde & Jürgen Schupp & Gert G. Wagner, 2011. "Individual Risk Attitudes: Measurement, Determinants, And Behavioral Consequences," Journal of the European Economic Association, European Economic Association, vol. 9(3), pages 522-550, June.
    4. Ernst Fehr & Urs Fischbacher & Bernhard von Rosenbladt & J�rgen Schupp & Gert G. Wagner, "undated". "A Nation-Wide Laboratory: Examining trust and trustworthiness by integrating behavioral experiments into representative surveys," IEW - Working Papers 141, Institute for Empirical Research in Economics - University of Zurich.
    5. Mathias Ekström, 2012. "Do watching eyes affect charitable giving? Evidence from a field experiment," Experimental Economics, Springer;Economic Science Association, vol. 15(3), pages 530-546, September.
    6. Carpenter, Jeffrey & Myers, Caitlin Knowles, 2010. "Why volunteer? Evidence on the role of altruism, image, and incentives," Journal of Public Economics, Elsevier, vol. 94(11-12), pages 911-920, December.
    7. Anya Savikhin Samek & Roman Sheremeta, 2014. "Recognizing contributors: an experiment on public goods," Experimental Economics, Springer;Economic Science Association, vol. 17(4), pages 673-690, December.
    8. Roland Benabou & Jean Tirole, 2011. "Laws and Norms," NBER Working Papers 17579, National Bureau of Economic Research, Inc.
    9. repec:hal:spmain:info:hdl:2441/5ulf84sluc9vlb5mrjr32mfetg is not listed on IDEAS
    10. Drew Fudenberg & David G. Rand & Anna Dreber, 2012. "Slow to Anger and Fast to Forgive: Cooperation in an Uncertain World," American Economic Review, American Economic Association, vol. 102(2), pages 720-749, April.
    11. Jean Tirole & Roland Bénabou, 2006. "Incentives and Prosocial Behavior," American Economic Review, American Economic Association, vol. 96(5), pages 1652-1678, December.
    12. Paola Sapienza & Anna Toldra‐Simats & Luigi Zingales, 2013. "Understanding Trust," Economic Journal, Royal Economic Society, vol. 123(12), pages 1313-1332, December.
    13. repec:feb:framed:0087 is not listed on IDEAS
    14. Ernst Fehr & Urs Fischbacher, "undated". "Third Party Punishment and Social Norms," IEW - Working Papers 106, Institute for Empirical Research in Economics - University of Zurich.
    15. John A. List & Azeem M. Shaikh & Yang Xu, 2019. "Multiple hypothesis testing in experimental economics," Experimental Economics, Springer;Economic Science Association, vol. 22(4), pages 773-793, December.
    16. Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-555, March.
    17. Colin F. Camerer & Ernst Fehr, "undated". "Measuring Social Norms and Preferences using Experimental Games: A Guide for Social Scientists," IEW - Working Papers 097, Institute for Empirical Research in Economics - University of Zurich.
    18. Yann Algan & Yochai Benkler & Mayo Fuster Morell & Jérôme Hergueux, 2013. "Cooperation in Peer-Production Economy: Experimental Evidence from Wikipedia," SciencePo Working papers Main hal-03460797, HAL.
    19. Leonardo Bursztyn & Robert Jensen, 2015. "How Does Peer Pressure Affect Educational Investments?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(3), pages 1329-1367.
    20. Tore Ellingsen & Magnus Johannesson, 2008. "Pride and Prejudice: The Human Side of Incentive Theory," American Economic Review, American Economic Association, vol. 98(3), pages 990-1008, June.
    21. Pedro Dal Bó, 2005. "Cooperation under the Shadow of the Future: Experimental Evidence from Infinitely Repeated Games," American Economic Review, American Economic Association, vol. 95(5), pages 1591-1604, December.
    22. Anat Bracha & Lise Vesterlund, 2013. "How low can you go? Charity reporting when donations signal income and generosity," Working Papers 13-11, Federal Reserve Bank of Boston.
    23. S. Nageeb Ali & Roland Bénabou, 2020. "Image versus Information: Changing Societal Norms and Optimal Privacy," American Economic Journal: Microeconomics, American Economic Association, vol. 12(3), pages 116-164, August.
    24. Dana, Jason & Cain, Daylian M. & Dawes, Robyn M., 2006. "What you don't know won't hurt me: Costly (but quiet) exit in dictator games," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(2), pages 193-201, July.
    25. James Andreoni & B. Douglas Bernheim, 2009. "Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects," Econometrica, Econometric Society, vol. 77(5), pages 1607-1636, September.
    26. Yann Algan & Yochai Benkler & Mayo Fuster Morell & Jerome Hergueux, 2013. "Cooperation in Peer-Production Economy: Experimental Evidence from Wikipedia," Sciences Po publications info:hdl:2441/5ulf84sluc9, Sciences Po.
    27. Ellingsen, Tore & Johannesson, Magnus, 2011. "Conspicuous generosity," Journal of Public Economics, Elsevier, vol. 95(9), pages 1131-1143.
    28. Andreoni, James & Petrie, Ragan, 2004. "Public goods experiments without confidentiality: a glimpse into fund-raising," Journal of Public Economics, Elsevier, vol. 88(7-8), pages 1605-1623, July.
    29. Lacetera, Nicola & Macis, Mario, 2010. "Social image concerns and prosocial behavior: Field evidence from a nonlinear incentive scheme," Journal of Economic Behavior & Organization, Elsevier, vol. 76(2), pages 225-237, November.
    30. Edward L. Glaeser & David I. Laibson & José A. Scheinkman & Christine L. Soutter, 2000. "Measuring Trust," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 115(3), pages 811-846.
      • Glaeser, Edward Ludwig & Laibson, David I. & Scheinkman, Jose A. & Soutter, Christine L., 2000. "Measuring Trust," Scholarly Articles 4481497, Harvard University Department of Economics.
    31. Carl Mellström & Magnus Johannesson, 2008. "Crowding Out in Blood Donation: Was Titmuss Right?," Journal of the European Economic Association, MIT Press, vol. 6(4), pages 845-863, June.
    32. Gary Charness & Luca Rigotti & Aldo Rustichini, 2007. "Individual Behavior and Group Membership," American Economic Review, American Economic Association, vol. 97(4), pages 1340-1352, September.
    33. Pedro Dal Bo & Guillaume R. Frochette, 2011. "The Evolution of Cooperation in Infinitely Repeated Games: Experimental Evidence," American Economic Review, American Economic Association, vol. 101(1), pages 411-429, February.
    34. Chaim Fershtman & Uri Gneezy, 2001. "Discrimination in a Segmented Society: An Experimental Approach," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 116(1), pages 351-377.
    35. Charness, Gary & Gneezy, Uri, 2008. "What's in a name? Anonymity and social distance in dictator and ultimatum games," Journal of Economic Behavior & Organization, Elsevier, vol. 68(1), pages 29-35, October.
    36. Yohanes E. Riyanto & Jianlin Zhang, 2016. "Putting a price tag on others’ perceptions of us," Experimental Economics, Springer;Economic Science Association, vol. 19(2), pages 480-499, June.
    37. Rege, Mari & Telle, Kjetil, 2004. "The impact of social approval and framing on cooperation in public good situations," Journal of Public Economics, Elsevier, vol. 88(7-8), pages 1625-1644, July.
    38. Jason Dana & Roberto Weber & Jason Kuang, 2007. "Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 33(1), pages 67-80, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:hal:wpspec:info:hdl:2441/27dls12b6d8aor7i6sipg9ie3g is not listed on IDEAS
    2. repec:spo:wpecon:info:hdl:2441/4g5hemr5o18g7os4h53mulpcam is not listed on IDEAS
    3. Emeric Henry & Ekaterina Zhuravskaya & Sergei Guriev, 2022. "Checking and Sharing Alt-Facts," American Economic Journal: Economic Policy, American Economic Association, vol. 14(3), pages 55-86, August.
    4. Emeric Henry & Charles Louis-Sidois, 2020. "Voting and Contributing When the Group Is Watching," American Economic Journal: Microeconomics, American Economic Association, vol. 12(3), pages 246-276, August.
    5. Emeric Henry & Charles Louis-Sidois, 2018. "Voting and Contributing While the Group is Watching," SciencePo Working papers Main hal-03393121, HAL.
    6. repec:hal:wpspec:info:hdl:2441/4g5hemr5o18g7os4h53mulpcam is not listed on IDEAS
    7. repec:hal:spmain:info:hdl:2441/4g5hemr5o18g7os4h53mulpcam is not listed on IDEAS
    8. repec:hal:spmain:info:hdl:2441/27dls12b6d8aor7i6sipg9ie3g is not listed on IDEAS
    9. Bao, Wei & Rao, Yulei & Wang, Jianxin & Houser, Daniel, 2018. "Social exposure and trustworthiness: Experimental evidence," Economics Letters, Elsevier, vol. 162(C), pages 73-75.
    10. repec:spo:wpmain:info:hdl:2441/4g5hemr5o18g7os4h53mulpcam is not listed on IDEAS
    11. repec:spo:wpmain:info:hdl:2441/27dls12b6d8aor7i6sipg9ie3g is not listed on IDEAS
    12. repec:spo:wpecon:info:hdl:2441/27dls12b6d8aor7i6sipg9ie3g is not listed on IDEAS
    13. Hofmann, Elisa & Fiagbenu, Michael E. & Özgümüs, Asri & Tahamtan, Amir M. & Regner, Tobias, 2021. "Who is watching me? Disentangling audience and interpersonal closeness effects in a Pay-What-You-Want context," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 90(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:hal:spmain:info:hdl:2441/1bq1k745nc834o1mcjvbqevsoq is not listed on IDEAS
    2. repec:spo:wpmain:info:hdl:2441/1bq1k745nc834o1mcjvbqevsoq is not listed on IDEAS
    3. Henry, Emeric & Sonntag, Jan, 2019. "Measuring image concern," Journal of Economic Behavior & Organization, Elsevier, vol. 160(C), pages 19-39.
    4. Bracha, Anat & Vesterlund, Lise, 2017. "Mixed signals: Charity reporting when donations signal generosity and income," Games and Economic Behavior, Elsevier, vol. 104(C), pages 24-42.
    5. Yann Algan & Yochai Benkler & Mayo Fuster Morell & Jérôme Hergueux, 2013. "Cooperation in Peer-Production Economy: Experimental Evidence from Wikipedia," Working Papers hal-03460797, HAL.
    6. repec:spo:wpmain:info:hdl:2441/5ulf84sluc9vlb5mrjr32mfetg is not listed on IDEAS
    7. repec:hal:spmain:info:hdl:2441/5ulf84sluc9vlb5mrjr32mfetg is not listed on IDEAS
    8. Manuel Foerster & Joel (J.J.) van der Weele, 2018. "Denial and Alarmism in Collective Action Problems," Tinbergen Institute Discussion Papers 18-019/I, Tinbergen Institute.
    9. te Velde, Vera L., 2022. "Heterogeneous norms: Social image and social pressure when people disagree," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 319-340.
    10. Yann Algan & Yochai Benkler & Mayo Fuster Morell & Jerome Hergueux, 2013. "Cooperation in Peer-Production Economy: Experimental Evidence from Wikipedia," Sciences Po publications info:hdl:2441/5ulf84sluc9, Sciences Po.
    11. Jia, Z. Tingting & McMahon, Matthew J., 2020. "Being watched in an investment game setting: Behavioral changes when making risky decisions," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 88(C).
    12. Cartwright, Edward & Patel, Amrish, 2013. "How category reporting can improve fundraising," Journal of Economic Behavior & Organization, Elsevier, vol. 87(C), pages 73-90.
    13. Holm, Hakan J. & Samahita, Margaret, 2018. "Curating social image: Experimental evidence on the value of actions and selfies," Journal of Economic Behavior & Organization, Elsevier, vol. 148(C), pages 83-104.
    14. Anat Bracha & Lise Vesterlund, 2013. "How low can you go? Charity reporting when donations signal income and generosity," Working Papers 13-11, Federal Reserve Bank of Boston.
    15. Grossman, Zachary, 2015. "Self-signaling and social-signaling in giving," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 26-39.
    16. Linardi, Sera & McConnell, Margaret A., 2011. "No excuses for good behavior: Volunteering and the social environment," Journal of Public Economics, Elsevier, vol. 95(5), pages 445-454.
    17. McManus, T. Clay & Rao, Justin M., 2015. "Signaling smarts? Revealed preferences for self and social perceptions of intelligence," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 106-118.
    18. Andersson, Per A. & Erlandsson, Arvid & Västfjäll, Daniel & Tinghög, Gustav, 2020. "Prosocial and moral behavior under decision reveal in a public environment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
    19. Carattini, Stefano & Gillingham, Kenneth & Meng, Xiangyu & Yoeli, Erez, 2024. "Peer-to-peer solar and social rewards: Evidence from a field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 219(C), pages 340-370.
    20. Anya Savikhin & Roman Sheremeta, 2010. "Visibility of Contributions and Cost of Information: An Experiment on Public Goods," Working Papers 10-22, Chapman University, Economic Science Institute.
    21. Mazyaki, Ali & van der Weele, Joël, 2019. "On esteem-based incentives," International Review of Law and Economics, Elsevier, vol. 60(C).
    22. Anya Samek & Roman M. Sheremeta, 2017. "Selective Recognition: How to Recognize Donors to Increase Charitable Giving," Economic Inquiry, Western Economic Association International, vol. 55(3), pages 1489-1496, July.
    23. Sääksvuori, Lauri & Ramalingam, Abhijit, 2015. "Bargaining under surveillance: Evidence from a three-person ultimatum game," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 66-78.
    24. Anya Savikhin Samek & Roman Sheremeta, 2014. "Recognizing contributors: an experiment on public goods," Experimental Economics, Springer;Economic Science Association, vol. 17(4), pages 673-690, December.

    More about this item

    Keywords

    Image concern; Experimental measurement; Repeated prisoner's dilemna;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:spmain:hal-03607657. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Contact - Sciences Po Departement of Economics (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.