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Mission Accomplished? Balancing Market Growth and Moral Legitimation in the Fair Trade Moral Market

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  • Benjamin Huybrechts

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Helen Haugh

    (University of Cambridge Judge Business School)

  • Bob Doherty

    (School for Business and Society, University of York)

Abstract

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Suggested Citation

  • Benjamin Huybrechts & Helen Haugh & Bob Doherty, 2023. "Mission Accomplished? Balancing Market Growth and Moral Legitimation in the Fair Trade Moral Market," Post-Print hal-04133008, HAL.
    • Handle: RePEc:hal:journl:hal-04133008
    DOI: 10.1111/joms.12925
    Note: View the original document on HAL open archive server: https://hal.science/hal-04133008v1
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    References listed on IDEAS

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    1. Rodolphe Durand & Panayiotis (Panikos) Georgallis, 2018. "Differential Firm Commitment to Industries Supported by Social Movement Organizations," Organization Science, INFORMS, vol. 29(1), pages 154-171, February.
    2. Corinne Gendron & Véronique Bisaillon & Ana Rance, 2009. "The Institutionalization of Fair Trade: More than Just a Degraded Form of Social Action," Journal of Business Ethics, Springer, vol. 86(1), pages 63-79, April.
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