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Mission Accomplished? Balancing Market Growth and Moral Legitimation in the Fair Trade Moral Market

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  • Benjamin Huybrechts
  • Helen M. Haugh
  • Bob Doherty

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  • Benjamin Huybrechts & Helen M. Haugh & Bob Doherty, 2024. "Mission Accomplished? Balancing Market Growth and Moral Legitimation in the Fair Trade Moral Market," Journal of Management Studies, Wiley Blackwell, vol. 61(4), pages 1393-1426, June.
    • Handle: RePEc:bla:jomstd:v:61:y:2024:i:4:p:1393-1426
    DOI: 10.1111/joms.12925
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