IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03381232.html
   My bibliography  Save this paper

How To Measure Competitive Intensity?

Author

Listed:
  • Khalil Assala

    (ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne)

  • Suela Bylykbashi

    (Brest Business School)

  • Gilles Roehrich

Abstract

In this research, we analyse the internal structure of competitive intensity on the basis of competitive dynamics. We propose a measure of competitive intensity based on two dimensions: strategic and tactical. This two-dimensional design makes it possible to gain a better understanding of the competitive battle, allowing managers to improve operations and the allocation of resources, according to both dimensions. It also provides a better understanding of the relationship between competitive intensity and other variables.

Suggested Citation

  • Khalil Assala & Suela Bylykbashi & Gilles Roehrich, 2021. "How To Measure Competitive Intensity?," Post-Print hal-03381232, HAL.
    • Handle: RePEc:hal:journl:hal-03381232
    Note: View the original document on HAL open archive server: https://hal.science/hal-03381232
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03381232/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. R. E. Caves & M. E. Porter, 1977. "From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 91(2), pages 241-261.
    2. Joel A. C. Baum & Helaine J. Korn, 1999. "Dynamics of dyadic competitive interaction," Strategic Management Journal, Wiley Blackwell, vol. 20(3), pages 251-278, March.
    3. Williams, Larry J. & Brown, Barbara K., 1994. "Method Variance in Organizational Behavior and Human Resources Research: Effects on Correlations, Path Coefficients, and Hypothesis Testing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 57(2), pages 185-209, February.
    4. Jermias, Johnny, 2008. "The relative influence of competitive intensity and business strategy on the relationship between financial leverage and performance," The British Accounting Review, Elsevier, vol. 40(1), pages 71-86.
    5. Abramo, Giovanni & Cicero, Tindaro & D’Angelo, Ciriaco Andrea, 2012. "The dispersion of research performance within and between universities as a potential indicator of the competitive intensity in higher education systems," Journal of Informetrics, Elsevier, vol. 6(2), pages 155-168.
    6. Feinberg, Robert M, 1985. ""Sales-at-Risk": A Test of the Mutual Forebearance Theory of Conglomerate Behavior," The Journal of Business, University of Chicago Press, vol. 58(2), pages 225-241, April.
    7. Ming-Jer Chen & Ken G. Smith & Curtis M. Grimm, 1992. "Action Characteristics as Predictors of Competitive Responses," Management Science, INFORMS, vol. 38(3), pages 439-455, March.
    8. Bagozzi, Richard P & Yi, Youjae, 1991. "Multitrait-Multimethod Matrices in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 426-439, March.
    9. Suela Bylykbashi & Khalil Assala & Gilles Roehrich, 2016. "Entrepreneurship and innovation in a competition context," Post-Print hal-02014647, HAL.
    10. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    11. Jackie Krafft, 1999. "Le Processus de Concurrence," Post-Print hal-00463575, HAL.
    12. Fischer, Thorsten & Kamerschen, David R., 2003. "Measuring Competition in the U.S. Airline Industry Using the Rosse-Panzar Test and Cross-Sectional Regression Analyses," Journal of Applied Economics, Universidad del CEMA, vol. 6(1), pages 1-21, May.
    13. Abdelmajid Amine & Faouzi Bensebaa, 2005. "Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés," Revue Finance Contrôle Stratégie, revues.org, vol. 8(2), pages 5-37, June.
    14. Claudio Giachetti & Giovanni Battista Dagnino, 2014. "Detecting the relationship between competitive intensity and firm product line length: Evidence from the worldwide mobile phone industry," Strategic Management Journal, Wiley Blackwell, vol. 35(9), pages 1398-1409, September.
    15. Dwight Merunka & Sophie Changeur & Pascal Bourgeat, 1999. "Les modèles de concurrence entre les marques : Pratiques et limites," Post-Print hal-02018505, HAL.
    16. Becker, Wolfgang & Dietz, Jurgen, 2004. "R&D cooperation and innovation activities of firms--evidence for the German manufacturing industry," Research Policy, Elsevier, vol. 33(2), pages 209-223, March.
    17. Lijesen, Mark G. & Nijkamp, Peter & Rietveld, Piet, 2002. "Measuring competition in civil aviation," Journal of Air Transport Management, Elsevier, vol. 8(3), pages 189-197.
    18. Fraser, Cynthia & Bradford, John W, 1983. "Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(1), pages 15-30, June.
    19. Auh, Seigyoung & Menguc, Bulent, 2005. "Balancing exploration and exploitation: The moderating role of competitive intensity," Journal of Business Research, Elsevier, vol. 58(12), pages 1652-1661, December.
    20. William T. Robinson, 1988. "Marketing Mix Reactions to Entry," Marketing Science, INFORMS, vol. 7(4), pages 368-385.
    21. Frédéric Wacheux, 1996. "Méthodes qualitatives de recherches en gestion," Post-Print hal-00157140, HAL.
    22. Richard E. Caves & Michael Fortunato & Pankaj Ghemawat, 1984. "The Decline of Dominant Firms, 1905–1929," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 99(3), pages 523-546.
    23. Frédéric Le Roy, 2004. "La concurrence. Entre affrontement et connivence," Revue française de gestion, Lavoisier, vol. 158(1), pages 149-152.
    24. Wu, Jie, 2012. "Technological collaboration in product innovation: The role of market competition and sectoral technological intensity," Research Policy, Elsevier, vol. 41(2), pages 489-496.
    25. Malick Souare, 2013. "Canada--US productivity gap: The role of competition intensity differential," International Review of Applied Economics, Taylor & Francis Journals, vol. 27(3), pages 404-428, May.
    26. Dawes, John & Nenycz-Thiel, Magda, 2013. "Analyzing the intensity of private label competition across retailers," Journal of Business Research, Elsevier, vol. 66(1), pages 60-66.
    27. Thorsten Fischer & David R. Kamerschen, 2003. "Measuring Competition in the U.S. Airline Industry Using the Rosse-Panzar Test and Cross-Sectional Regression Analyses," Journal of Applied Economics, Universidad del CEMA, vol. 6, pages 73-93, May.
    28. repec:dau:papers:123456789/3659 is not listed on IDEAS
    29. Navarro-García, Antonio & Schmidt, Arturo Calvo-Mora & Rey-Moreno, Manuel, 2015. "Antecedents and consequences of export entrepreneurship," Journal of Business Research, Elsevier, vol. 68(7), pages 1532-1538.
    30. Lucio Fuentelsaz & Jaime Gómez, "undated". "Multipoint Competition, Mutual Forbearance and Entry into Geographic Markets," Studies on the Spanish Economy 127, FEDEA.
    31. Thorsten Fischer & David R. Kamerschen, 2003. "Measuring Competition in the U.S. Airline Industry Using the Rosse-Panzar Test and Cross-Sectional Regression Analyses," Journal of Applied Economics, Taylor & Francis Journals, vol. 6(1), pages 73-93, May.
    32. Dwight Merunka & I. Le Roy, 1991. "COMPETITOR: un modèle de positionnement concurrentiel des marques appliqué à des données de panel consommateur," Post-Print hal-02014397, HAL.
    33. O'Cass, Aron & Ngo, Liem Viet, 2007. "Balancing external adaptation and internal effectiveness: Achieving better brand performance," Journal of Business Research, Elsevier, vol. 60(1), pages 11-20, January.
    34. Porter, Michael E, 1979. "The Structure within Industries and Companies' Performance," The Review of Economics and Statistics, MIT Press, vol. 61(2), pages 214-227, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Monica Clarkson Gajere, 2023. "Strategic orientation and performance of SMEs in Nigeria: moderating role of competitive intensity," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 13(1), pages 1-13, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kwieciński Dariusz, 2017. "Measures of Competitive Intensity – Analysis Based on Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(1), pages 53-77, March.
    2. Faouzi Bensebaa, 2003. "La dynamique concurrentielle:défis analytiques et méthodologiques," Revue Finance Contrôle Stratégie, revues.org, vol. 6(1), pages 5-37, March.
    3. Zhang, Qiong & Yang, Hangjun & Wang, Qiang & Zhang, Anming, 2014. "Market power and its determinants in the Chinese airline industry," Transportation Research Part A: Policy and Practice, Elsevier, vol. 64(C), pages 1-13.
    4. Yilmazkuday, Hakan, 2021. "Profit margins in U.S. domestic airline routes," Transport Policy, Elsevier, vol. 114(C), pages 245-251.
    5. Zhang, Rui & Johnson, Daniel & Zhao, Weiming & Nash, Chris, 2019. "Competition of airline and high-speed rail in terms of price and frequency: Empirical study from China," Transport Policy, Elsevier, vol. 78(C), pages 8-18.
    6. Jacob A. Bikker & Sherrill Shaffer & Laura Spierdijk, 2012. "Assessing Competition with the Panzar-Rosse Model: The Role of Scale, Costs, and Equilibrium," The Review of Economics and Statistics, MIT Press, vol. 94(4), pages 1025-1044, November.
    7. Lieshout, Rogier & Malighetti, Paolo & Redondi, Renato & Burghouwt, Guillaume, 2016. "The competitive landscape of air transport in Europe," Journal of Transport Geography, Elsevier, vol. 50(C), pages 68-82.
    8. Barker, Jordan M. & Gibson, Andrew R. & Hofer, Adriana R. & Hofer, Christian & Moussaoui, Issam & Scott, Marc A., 2021. "A competitive dynamics perspective on the diversification of third-party logistics providers’ service portfolios," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 146(C).
    9. Yahua Zhang & David Round, 2009. "Policy Implications of the Effects of Concentration and Multimarket Contact in China’s Airline Market," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 34(4), pages 307-326, June.
    10. James J. Chrisman & Alan Bauerschmidt & Charles W. Hofer, 1998. "The Determinants of New Venture Performance: An Extended Model," Entrepreneurship Theory and Practice, , vol. 23(1), pages 5-29, October.
    11. Chen, Ruowei & Lei, Zheng, 2017. "Airport dominance and airline pricing power: An investigation of hub premiums in the Chinese domestic market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 103(C), pages 509-524.
    12. Dionne, Georges & Santugini, Marc, 2014. "Entry, imperfect competition, and futures market for the input," International Journal of Industrial Organization, Elsevier, vol. 35(C), pages 70-83.
    13. Özgecan Koçak & Serden Özcan, 2013. "How Does Rivals' Presence Affect Firms' Decision to Enter New Markets? Economic and Sociological Explanations," Management Science, INFORMS, vol. 59(11), pages 2586-2603, November.
    14. Jose A. Murillo & Sara G. Castellanos, 2004. "Inflation Dynamics’ Micro Foundations: How Important is Imperfect Competition Really?," Econometric Society 2004 Latin American Meetings 78, Econometric Society.
    15. Usero Sánchez, María Belén & Fernández, Zulima, 2004. "La competencia dinámica entre pioneros y seguidores: aplicación al sector de la telefonía móvil en Europa," DEE - Documentos de Trabajo. Economía de la Empresa. DB db040805, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    16. John Stephan & Johann Peter Murmann & Warren Boeker & Jerry Goodstein, 2003. "Bringing Managers into Theories of Multimarket Competition: CEOs and the Determinants of Market Entry," Organization Science, INFORMS, vol. 14(4), pages 403-421, August.
    17. Ma, Wenliang & Wang, Qiang & Yang, Hangjun & Zhang, Anming & Zhang, Yahua, 2019. "Effects of Beijing-Shanghai high-speed rail on air travel: Passenger types, airline groups and tacit collusion," Research in Transportation Economics, Elsevier, vol. 74(C), pages 64-76.
    18. Jacob A. Bikker & Sherrill Shaffer & Laura Spierdijk, 2012. "Assessing Competition with the Panzar-Rosse Model: The Role of Scale, Costs, and Equilibrium," The Review of Economics and Statistics, MIT Press, vol. 94(4), pages 1025-1044, November.
    19. Karim Marini Thome & Janan Joslin Medeiros & Juciara Nunes de Alcântara, 2019. "Rescuing the Industry-Based Competition to Determine the Performance of Foreign Subsidiaries in the Brazilian Host Market," Global Business Review, International Management Institute, vol. 20(1), pages 13-24, February.
    20. Eberhard-Ruiz, Andreas & Calabrese, Linda, 2018. "Trade facilitation, transport costs and the price of trucking services in East Africa," MPRA Paper 87150, University Library of Munich, Germany.

    More about this item

    Keywords

    Competitive intensity; Competitive dynamics; New product; Strategic decisions; Tactical decisions;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03381232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.