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The Interplay Between Creativity issues and Design Theories: a new perspective for Design Management Studies?

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  • Pascal Le Masson

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Armand Hatchuel

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Benoit Weil

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

In this paper, we analyze the relationship between creativity issues and design theory. Although these two notions seemingly correspond to different academic fields (psychology, cognitive science and management for creativity; engineering science and logic for design theory), they appear to be deeply related when it comes to design methods and management. Analyzing three historical moments in design theory-building (the 1850s, with the ratio method for industrial upgrading in Germany; the 20th century with systematic design and the 1920s with the Bauhaus theory), we point to the dialectical interplay that links creativity and design theory, structured around the notion of "fixation effect": creativity identifies fixation effects, which become the targets of new design theories; design theories invent models of thought to overcome them; and, in turn, these design theories can also create new fixation effects that will then be designated by creativity studies. This dialectical interplay leads to regular inventions of new ways of managing design, ie new ways of managing knowledge, processes and organizations for design activities. We use this framework to analyze recent trends in creativity and design theories.

Suggested Citation

  • Pascal Le Masson & Armand Hatchuel & Benoit Weil, 2011. "The Interplay Between Creativity issues and Design Theories: a new perspective for Design Management Studies?," Post-Print hal-00696122, HAL.
    • Handle: RePEc:hal:journl:hal-00696122
    DOI: 10.1111/j.1467-8691.2011.00613.x
    Note: View the original document on HAL open archive server: https://minesparis-psl.hal.science/hal-00696122v1
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    1. Alan MacCormack & Roberto Verganti & Marco Iansiti, 2001. "Developing Products on "Internet Time": The Anatomy of a Flexible Development Process," Management Science, INFORMS, vol. 47(1), pages 133-150, January.
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    Cited by:

    1. Fabien Jean & Pascal Le Masson & Benoit Weil, 2015. "Sourcing Innovation: probing Technology Readiness Levels with a design framework," Post-Print hal-01249946, HAL.
    2. Armand Hatchuel, 2013. "Deconstructing meaning: Industrial design as Adornment and Wit," Post-Print hal-00903421, HAL.
    3. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working Papers hal-00936947, HAL.
    4. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working paper serie RMT - Grenoble Ecole de Management hal-00936947, HAL.
    5. Louis-Etienne Dubois & Pascal Le Masson & Benoit Weil & Patrick Cohendet, 2014. "From organizing for innovation to innovating for organization: how co-design brings about change in organizations," Post-Print hal-01485082, HAL.
    6. Zeiler, Wim, 2018. "Morphology in conceptual building design," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 102-115.
    7. Sophie Hooge & Milena Klasing Chen & Dominique Laousse, 2018. "Dynamics of innovative concepts in exploratory projects: managing consistency between originality, collaboration and strategy," Post-Print hal-01900545, HAL.
    8. Armand Hatchuel & Pascal Le Masson & Benoit Weil, 2017. "C-K Theory : Modelling Creative Thinking And Its Impact On Research," Post-Print hal-01619990, HAL.
    9. Sophie Hooge & Albert David, 2014. "What makes an efficient theme for a creativity session?," Post-Print hal-00987220, HAL.
    10. Rahobisoa Herimalala & Olivier Gaussens, 2012. "X-Efficiency of Innovation Processes: Evaluation Based on Data Envelopment Analysis," Economics Working Paper Archive (University of Rennes & University of Caen) 201215, Center for Research in Economics and Management (CREM), University of Rennes, University of Caen and CNRS.
    11. Marné Vries & Simone Berger, 2017. "An Action Design Research Approach within Enterprise Engineering," Systemic Practice and Action Research, Springer, vol. 30(2), pages 187-207, April.
    12. Pierre-Antoine Arrighi & Pascal Le Masson & Benoit Weil, 2015. "Managing radical innovation as an innovative design process: generative constraints and cumulative sets of rules," Post-Print hal-01199932, HAL.
    13. Della Rossa, Pauline & Mottes, Charles & Cattan, Philippe & Le Bail, Marianne, 2022. "A new method to co-design agricultural systems at the territorial scale - Application to reduce herbicide pollution in Martinique," Agricultural Systems, Elsevier, vol. 196(C).
    14. Sophie Hooge & Milena Klasing Chen & Dominique Laousse, 2019. "Managing the emergence of concepts in fuzzy front end: a framework of strategic performance and emerging process of innovation briefs," Post-Print hal-02167857, HAL.
    15. Armand Hatchuel & Pascal Le Masson & Benoit Weil, 2017. "C-K theory: modelling creative thinking and its impact on research," Post-Print hal-01701853, HAL.
    16. Pierre-Antoine Arrighi & Pascal Le Masson & Benoit Weil, 2013. "Breaking the dilemma between robustness and generativeness: a comparative experiment on the use of new design software at the design-gap," Post-Print hal-00903606, HAL.
    17. Pierre-Antoine Arrighi & Pascal Le Masson & Benoit Weil, 2014. "Addressing Constraints Creatively: How New Design Software Helps Solve the Dilemma of Originality and Feasibility," Post-Print hal-01083248, HAL.
    18. Pascal Le Masson & Armand Hatchuel & Benoit Weil, 2015. "Design theory at Bauhaus: teaching “splitting” knowledge," Post-Print hal-01243332, HAL.
    19. Armand Hatchuel & Milena Klasing Chen, 2017. "Creativity under Strong Constraints: the Hidden Influence of Design Models traduction," Post-Print hal-01465689, HAL.
    20. Louis-Etienne Dubois & Pascal Le Masson & Benoit Weil & Patrick Cohendet, 2014. "From organizing for innovation to innovating for organization: how co-design fosters change in organizations," Post-Print hal-00981108, HAL.
    21. Secundo, Giustina & Del Vecchio, Pasquale & Simeone, Luca & Schiuma, Giovanni, 2020. "Creativity and stakeholders' engagement in open innovation: Design for knowledge translation in technology-intensive enterprises," Journal of Business Research, Elsevier, vol. 119(C), pages 272-282.
    22. Armand Hatchuel & Pascal Le Masson & Yoram Reich & Eswaran Subrahmanian, 2018. "Design theory: a foundation of a new paradigm for design science and engineering," Post-Print hal-01633021, HAL.
    23. Pascal Le Masson & Armand Hatchuel & Benoit Weil, 2016. "Design theory at Bauhaus: teaching 'splitting' knowledge," Post-Print hal-01481058, HAL.

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