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Exploring the link between market orientation and innovation in the European and US insurance markets

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  • Lado, Nora
  • Maydeu Olivares, Alberto

Abstract

Despite the increasing research importance of market orientation concept in the marketing literature, few comparative studies between Europe and U.S. have been conducted. Consequently, this void limits the understanding of marketing orientation strategy in global markets. The empirical study reported in this article investigates (a) the influence of competitive environments on the understanding and uses of market orientation in insurance flrms in Europe and U.S. and (b) the effects of market orientation on firms innovativeness. The results not only provide empirical support of the concept of market orientation as defmed in the literature, but also expands it.

Suggested Citation

  • Lado, Nora & Maydeu Olivares, Alberto, 1998. "Exploring the link between market orientation and innovation in the European and US insurance markets," DEE - Working Papers. Business Economics. WB 6528, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    • Handle: RePEc:cte:wbrepe:6528
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    References listed on IDEAS

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    1. Danny Miller & Peter H. Friesen, 1982. "Innovation in conservative and entrepreneurial firms: Two models of strategic momentum," Strategic Management Journal, Wiley Blackwell, vol. 3(1), pages 1-25, January.
    2. Gordon E. Greenley & Gordon R. Foxall, 1997. "Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance," Journal of Management Studies, Wiley Blackwell, vol. 34(2), pages 259-284, March.
    3. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    4. Roger J. Calantone & Jeffrey B. Schmidt & X. Michael Song, 1996. "Controllable Factors of New Product Success: A Cross-National Comparison," Marketing Science, INFORMS, vol. 15(4), pages 341-358.
    5. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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    Citations

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    Cited by:

    1. Amalia PANDELICÃ & Mihaela DIACONU, 2011. "The Management of Innovation Process from Market Orientation Perspective in Automotive Industry," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 108-115.
    2. Cevahir Uzkurt & Halil Semih Kimzan & Cengiz Yılmaz, 2016. "A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(06), pages 1-21, December.
    3. Josep Maria Coll, 2014. "Global Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development," Working Papers 2014/04, Maastricht School of Management.
    4. Nuntasaree Sukato, 2014. "The Implementation of Market Orientation and Innovation in SMEs," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(5), pages 614-625, May.
    5. Rezart Prifti & Genc Alimehmeti, 2017. "Market orientation, innovation, and firm performance—an analysis of Albanian firms," Journal of Innovation and Entrepreneurship, Springer, vol. 6(1), pages 1-19, December.
    6. Alvarez Bassi, Daniel & Lado, Nora & Duque, Lola C., 2010. "Marketing practices and performance in a post-crisis scenario," INDEM - Working Paper Business Economic Series id-10-05, Instituto para el Desarrollo Empresarial (INDEM).
    7. Hugo Fuentes & Emili Grifell-Tatjé & Sergio Perelman, 2005. "Product Specialization, Efficiency and Productivity Change in the Spanish Insurance Industry," CREPP Working Papers 0506, Centre de Recherche en Economie Publique et de la Population (CREPP) (Research Center on Public and Population Economics) HEC-Management School, University of Liège.
    8. Joseph Walusimbi & Robert Goedegebuure, PhD & André de Waal, PhD, 2014. "Partnerships, value chain upgrading and performance in the forestry sectors of Tanzania and Uganda," Working Papers 2014/02, Maastricht School of Management.
    9. Alvarez Bassi, Daniel & Lado, Nora & Duque, Lola C., 2010. "Current marketing practices and market orientation in the context of an emerging economy : the case of Uruguay," DEE - Working Papers. Business Economics. WB wb104207, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    10. Patrik Jangl, 2016. "A Comparison of the Market Orientation Model in Czech and German High-Tech Companies," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(5), pages 1717-1729.
    11. Mahmoud M. Migdadi & Mohammed K. Abu Zaid & Mohammed Yousif & Ra’d Almestarihi & Khalil Al-Hyari, 2017. "An Empirical Examination of Knowledge Management Processes and Market Orientation, Innovation Capability, and Organisational Performance: Insights from Jordan," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-32, March.

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