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Global Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development

Author

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  • Josep Maria Coll

    (Dr. Josep Coll, Senior Expert and Project Evaluator for the European Commission in Economic Development)

Abstract

Business needs to unleash its full potential to contribute to social and environmental challenges, and to increase global well-being. A simple idea that still clashes with mainstream capitalism and its ‗business as usual‘ practices. Grounded in indigenous oriental knowledge, this paper uncovers a comprehensive holistic human-centered worldview that drives higher purpose maximization through sustainable business and management development. Taoist Yin-Yang and the Five Elements theories, along with Zen Buddhism main principles and western-based management models, provide a comprehensive framework to lead conscious businesses through value-oriented strategies. They coach a balanced relationship among corporate‘s dynamic processes putting leadership, marketing, innovation and finance at the service of a spiritual-wise business model. This is devoted exclusively to lead organizational transformation, marketing social change and render positive externalities. This paper is not only about showing that there is more to business than making money, it rather seeks to bring to the debate the personal, organisational and systemic transformational power of business when it is based in values and human-centred models that raw upon ancient human knowledge.

Suggested Citation

  • Josep Maria Coll, 2014. "Global Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development," Working Papers 2014/04, Maastricht School of Management.
  • Handle: RePEc:msm:wpaper:2014/04
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    File URL: http://web2.msm.nl/RePEc/msm/wpaper/MSM-WP2014-04.pdf
    File Function: First version, 2014
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    References listed on IDEAS

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    1. Yuri Dikhanov, 2005. "Trends in Global Income Distribution, 1970-2000, and Scenarios for 2015," Human Development Occasional Papers (1992-2007) HDOCPA-2005-08, Human Development Report Office (HDRO), United Nations Development Programme (UNDP).
    2. Bruno S. Frey & Alois Stutzer, 2002. "What Can Economists Learn from Happiness Research?," Journal of Economic Literature, American Economic Association, vol. 40(2), pages 402-435, June.
    3. Fang, Tony, 2012. "Yin Yang: A New Perspective on Culture," Management and Organization Review, Cambridge University Press, vol. 8(01), pages 25-50, March.
    4. Wanna Prayukvong, 2005. "A Buddhist economic approach to the development of community enterprises: a case study from Southern Thailand," Cambridge Journal of Economics, Oxford University Press, vol. 29(6), pages 1171-1185, November.
    5. Duska, Ronald, 2000. "Business Ethics: Oxymoron or Good Business?," Business Ethics Quarterly, Cambridge University Press, vol. 10(01), pages 111-129, January.
    6. Layard, Richard, 1980. "Human Satisfactions and Public Policy," Economic Journal, Royal Economic Society, vol. 90(363), pages 737-750, December.
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    Cited by:

    1. JOSEP M. COLL, PhD., 2016. "Global Oriental Management: the Resurgence of Asian Leadership and Management Style," Working Papers 2016/4, Maastricht School of Management.

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