IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Global Oriental Management: Transforming Capitalism and Maximizing Well-Being through Value-Oriented Leadership, Smart Marketing, Social Innovation and Sustainable Business Development

  • Josep Maria Coll

    (Dr. Josep Coll, Senior Expert and Project Evaluator for the European Commission in Economic Development)

Registered author(s):

    Business needs to unleash its full potential to contribute to social and environmental challenges, and to increase global well-being. A simple idea that still clashes with mainstream capitalism and its ‗business as usual‘ practices. Grounded in indigenous oriental knowledge, this paper uncovers a comprehensive holistic human-centered worldview that drives higher purpose maximization through sustainable business and management development. Taoist Yin-Yang and the Five Elements theories, along with Zen Buddhism main principles and western-based management models, provide a comprehensive framework to lead conscious businesses through value-oriented strategies. They coach a balanced relationship among corporate‘s dynamic processes putting leadership, marketing, innovation and finance at the service of a spiritual-wise business model. This is devoted exclusively to lead organizational transformation, marketing social change and render positive externalities. This paper is not only about showing that there is more to business than making money, it rather seeks to bring to the debate the personal, organisational and systemic transformational power of business when it is based in values and human-centred models that raw upon ancient human knowledge.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://web2.msm.nl/RePEc/msm/wpaper/MSM-WP2014-04.pdf
    File Function: First version, 2014
    Download Restriction: no

    Paper provided by Maastricht School of Management in its series Working Papers with number 2014/04.

    as
    in new window

    Length: 38 pages
    Date of creation: Feb 2014
    Date of revision:
    Handle: RePEc:msm:wpaper:2014/04
    Contact details of provider: Postal: P.O. Box 1203, 6201 BE Maastricht
    Phone: +31 43 387 08 08
    Fax: +31 43 387 08 00
    Web page: http://research.msm.nl
    Email:


    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    as in new window
    1. Bruno S. Frey & Alois Stutzer, 2001. "What Can Economists Learn from Happiness Research?," CESifo Working Paper Series 503, CESifo Group Munich.
    2. Layard, Richard, 1980. "Human Satisfactions and Public Policy," Economic Journal, Royal Economic Society, vol. 90(363), pages 737-50, December.
    3. Yuri Dikhanov, 2005. "Trends in Global Income Distribution, 1970-2000, and Scenarios for 2015," Human Development Occasional Papers (1992-2007) HDOCPA-2005-08, Human Development Report Office (HDRO), United Nations Development Programme (UNDP).
    4. Wanna Prayukvong, 2005. "A Buddhist economic approach to the development of community enterprises: a case study from Southern Thailand," Cambridge Journal of Economics, Oxford University Press, vol. 29(6), pages 1171-1185, November.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:msm:wpaper:2014/04. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Maud de By)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.