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Income Aspirations, Television and Happiness: Evidence from the World Values Survey

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  • Luigino Bruni
  • Luca Stanca

Abstract

This paper investigates the role of television in producing higher material aspirations, by enhancing both adaptation and positional effects. Using a large sample of individuals from the World Values Survey, we find that the effect of income on both life and financial satisfaction is significantly smaller for heavy television viewers than for occasional viewers. This finding is robust to a number of specification checks and alternative interpretations. The results suggest an additional explanation for the income‐happiness paradox: the pervasive and increasing role of television viewing in contemporary society, by raising material aspirations, contributes to offset the effect of higher income on individual happiness.

Suggested Citation

  • Luigino Bruni & Luca Stanca, 2006. "Income Aspirations, Television and Happiness: Evidence from the World Values Survey," Kyklos, Wiley Blackwell, vol. 59(2), pages 209-225, May.
    • Handle: RePEc:bla:kyklos:v:59:y:2006:i:2:p:209-225
    DOI: 10.1111/j.1467-6435.2006.00325.x
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    More about this item

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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