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The Macroeconomics of Data: Scale, Product Choice, and Pricing in the Information Age

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  • Alexander Kohlhas
  • Vladimir Asriyan

Abstract

We document a substantial rise in the accuracy of U.S. firms' expectations since the early 2000s, closely linked to firm-size dynamics and consistent with major advances in data-processing technologies. To study the macroeconomic implications, we develop a model of information production, in which information enables firms to optimize their scale, product choice, and pricing strategies. While information enhances the efficiency of resource allocation, it also facilitates price discrimination. The laissez-faire equilibrium is inefficient, warrants corrective policy interventions, and advances in data-processing technologies have ambiguous effects on social welfare. Calibrating our model to U.S. firm-level data, we find that data-processing advances have significantly increased TFP over the past two decades (5.3-6.7%), primarily by helping firms determine their optimal scale. Yet, the welfare benefits of these improvements have been modest (0.1-2.1%). Restricting data use, especially by large firms, could trigger larger welfare gains.

Suggested Citation

  • Alexander Kohlhas & Vladimir Asriyan, 2025. "The Macroeconomics of Data: Scale, Product Choice, and Pricing in the Information Age," Working Papers 1486, Barcelona School of Economics.
    • Handle: RePEc:bge:wpaper:1486
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    Keywords

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    JEL classification:

    • E10 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - General
    • E60 - Macroeconomics and Monetary Economics - - Macroeconomic Policy, Macroeconomic Aspects of Public Finance, and General Outlook - - - General
    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations

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