IDEAS home Printed from https://ideas.repec.org/p/arx/papers/2607.18795.html

Measuring AI innovation with trademark data

Author

Listed:
  • C. Castaldi
  • F. Castellacci
  • A. Fronzetti Colladon
  • L. Segneri
  • F. Venturini

Abstract

Researchers, managers and policymakers are exploring different approaches and data sources to map the development and the diffusion of Artificial Intelligence (AI). In this research note, we illustrate the opportunities offered by trademark data. We argue that AI trademarks can complement AI patents to capture different dimensions of AI innovation. AI trademarks can reveal the extent and ways in which companies exploit AI technologies to develop new goods and services. Importantly, trademark data offer a timely and globally available data source that covers all economic sectors. We present insights from using AI trademarks in an empirical exploration of Italian firms. In our discussion, we reflect on how AI trademarks can be used at different levels of analysis to tackle emerging questions about the development and diffusion of AI.

Suggested Citation

  • C. Castaldi & F. Castellacci & A. Fronzetti Colladon & L. Segneri & F. Venturini, 2026. "Measuring AI innovation with trademark data," Papers 2607.18795, arXiv.org.
    • Handle: RePEc:arx:papers:2607.18795
    as

    Download full text from publisher

    File URL: https://arxiv.org/pdf/2607.18795
    File Function: Latest version
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arx:papers:2607.18795. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: arXiv administrators (email available below). General contact details of provider: https://arxiv.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.