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Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs

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Listed:
  • Meindert Flikkema
  • Ard-Pieter De Man
  • Carolina Castaldi

Abstract

This paper extends the emerging literature on the value of trademarks for innovation studies and policy-making with the first empirical study at the trademark level. It gives a view on how companies use trademarks and interpret trademark activities. A sample of 660 new Benelux trademarks registered by small- and medium-sized enterprises reveals that 60 per cent of recently registered Benelux trademarks refer to innovation activity, predominantly to product or service innovation. The reference to innovation co-varies with various applicant and trademark characteristics unknown from previous studies. Finally, the sample reveals that most of the trademarks used to signal innovative offers are filed close to its market introduction without combining them with other intellectual property rights. This holds especially for trademarks related to service innovation.

Suggested Citation

  • Meindert Flikkema & Ard-Pieter De Man & Carolina Castaldi, 2014. "Are Trademark Counts a Valid Indicator of Innovation? Results of an In-Depth Study of New Benelux Trademarks Filed by SMEs," Industry and Innovation, Taylor & Francis Journals, vol. 21(4), pages 310-331, May.
    • Handle: RePEc:taf:indinn:v:21:y:2014:i:4:p:310-331
    DOI: 10.1080/13662716.2014.934547
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    References listed on IDEAS

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    1. Christine Greenhalgh & Mark Rogers, 2010. "Innovation, Intellectual Property, and Economic Growth," Economics Books, Princeton University Press, edition 1, volume 0, number 9221.
    2. Malmberg, Claes, 2005. "Trademarks Statistics as Innovation Indicator? - A Micro Study," Papers in Innovation Studies 2005/17, Lund University, CIRCLE - Centre for Innovation Research.
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