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Modelling functional food choice and health care impacts: A literature review

Author

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  • Zou, Ning Ning (Helen)
  • Hobbs, Jill E.

Abstract

The global market for functional foods is estimated to be worth about US$33 billion (Hilliam, 2000). Given the information asymmetry inherent in functional foods, labelling information plays a key role in allowing consumers to make informed choices. Understanding consumer choices with respect to functional foods is an important new area of research. Several potential consumer choice models are available to assess consumer choices for functional food. This paper provides an overview of key consumer research questions, and a review of several different models, including the Stated Preference Choice Model with Discrete Choice Analysis, Dependent Preference Model, and modified Protection Motivation Theory.

Suggested Citation

  • Zou, Ning Ning (Helen) & Hobbs, Jill E., 2006. "Modelling functional food choice and health care impacts: A literature review," Consumer and Market Demand Network Papers 91556, University of Alberta, Department of Resource Economics and Environmental Sociology.
  • Handle: RePEc:ags:ualbnp:91556
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    File URL: http://purl.umn.edu/91556
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    Cited by:

    1. Tim Pawlowski & Oliver Budzinski, 2013. "The Monetary Value of Competitive Balance for Sport Consumers: A Stated Preference Approach to European Professional Football," International Journal of Sport Finance, Fitness Information Technology, vol. 8(2), pages 112-123, May.
    2. Veneziani, Mario & Sckokai, Paolo & Moro, Daniele, 2012. "Consumers’ willingness to pay for a functional food," Congress Papers 124101, Italian Association of Agricultural and Applied Economics (AIEAA).

    More about this item

    Keywords

    information asymmetry; stated preference models; protection motivation; functional food; Food Consumption/Nutrition/Food Safety; Q13; I1; D12; D82;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • I1 - Health, Education, and Welfare - - Health
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design

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