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Farmers’ Perception of Precision Technology: The Case of Autosteer Adoption by Cotton Farmers

Author

Listed:
  • D'Antoni, Jeremy M.
  • Mishra, Ashok K.
  • Powell, Rebekah R.
  • Martin, Steven W.

Abstract

Precision agriculture and autosteer technology are, overall, profitable investments for farmers, as previous literature has established. However, what has not been investigated is whether or not farmers perceive these technologies as such. This research postulates that cotton farmers must see potential for higher profits as a result of adopting precision technologies in order to adopt it. Using the 2009 Southern Cotton Precision Farming Survey and multinomial logit model, this research investigates farmers’ perception of precision agriculture and how those perceptions impact adoption of the autosteer GPS guidance system. Autosteer adoption was found to be significant and positively related to the perceived future importance of precision agriculture as well as farmers’ ranking of input cost savings relative to other attributes of the autosteer GPS technology. Additionally, results show that attributes of the cotton picker is another important factor in adoption of autosteer GPS technology.

Suggested Citation

  • D'Antoni, Jeremy M. & Mishra, Ashok K. & Powell, Rebekah R. & Martin, Steven W., 2012. "Farmers’ Perception of Precision Technology: The Case of Autosteer Adoption by Cotton Farmers," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119734, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea12:119734
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    File URL: http://ageconsearch.umn.edu/record/119734/files/Autosteer_SAEAmeetings_final.pdf
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    References listed on IDEAS

    as
    1. Paxton, Kenneth W. & Mishra, Ashok K. & Chintawar, Sachin & Larson, James A. & Roberts, Roland K. & English, Burton C. & Lambert, Dayton M. & Marra, Michele C. & Larkin, Sherry L. & Reeves, Jeanne M. , 2010. "Precision Agriculture Technology Adoption for Cotton Production," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56486, Southern Agricultural Economics Association.
    2. Norris, Patricia E. & Batie, Sandra S., 1987. "Virginia Farmers' Soil Conservation Decisions: An Application Of Tobit Analysis," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 0(Number 1), pages 1-12, July.
    3. Mooney, Daniel F. & Roberts, Roland K. & English, Burton C. & Lambert, Dayton M. & Larson, James A. & Velandia, Margarita M. & Larkin, Sherry L. & Marra, Michele C. & Martin, Steven W. & Mishra, Ashok, 2010. "Precision Farming by Cotton Producers in Twelve Southern States: Results from the 2009 Southern Cotton Precision Farming Survey," Research Reports 91333, University of Tennessee, Department of Agricultural and Resource Economics.
    4. Shockley, Jordan M. & Dillon, Carl R. & Stombaugh, Timothy S., 2011. "A Whole Farm Analysis of the Influence of Auto-Steer Navigation on Net Returns, Risk, and Production Practices," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 43(01), pages 57-75, February.
    5. Adesina, Akinwumi A. & Zinnah, Moses M., 1993. "Technology characteristics, farmers' perceptions and adoption decisions: A Tobit model application in Sierra Leone," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 9(4), December.
    6. Batte, Marvin T., 2004. "Computer Adoption and Use by Ohio Farmers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2004, pages 1-4.
    7. Madhu Khanna, 2001. "Sequential Adoption of Site-Specific Technologies and its Implications for Nitrogen Productivity: A Double Selectivity Model," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(1), pages 35-51.
    8. Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-298, January.
    9. Norris, Patricia E. & Batie, Sandra S., 1987. "Virginia Farmers' Soil Conservation Decisions: An Application of Tobit Analysis," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 19(01), pages 79-90, July.
    10. Adesina, Akinwumi A. & Zinnah, Moses M., 1993. "Technology characteristics, farmers' perceptions and adoption decisions: A Tobit model application in Sierra Leone," Agricultural Economics, Blackwell, vol. 9(4), pages 297-311, December.
    11. Shockley, Jordan M. & Dillon, Carl R. & Stombaugh, Timothy S., 2011. "A Whole Farm Analysis of the Influence of Auto-Steer Navigation on Net Returns, Risk, and Production Practices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 1), pages 1-19, February.
    12. D'Antoni, Jeremy M. & Mishra, Ashok K. & Gillespie, Jeffrey M., 2011. "Homogeneity of Farm Labor: A Dual Approach," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98754, Southern Agricultural Economics Association.
    13. Adesina, Akinwumi A. & Baidu-Forson, Jojo, 1995. "Farmers' perceptions and adoption of new agricultural technology: evidence from analysis in Burkina Faso and Guinea, West Africa," Agricultural Economics, Blackwell, vol. 13(1), pages 1-9, October.
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    Cited by:

    1. Kiratu, Nixon Murathi & Mshenga, Patience M. & Ngigi, Margaret, 2016. "Determinants of smallholder farmers’ perception towards smart subsidies; a case of Nakuru Noth district, Kenya," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 249316, African Association of Agricultural Economists (AAAE).
    2. Khanal, Aditya R. & Mishra, Ashok K. & Lambert, Dayton M. & Paudel, Krishna P., 2013. "A Bayesian Analysis of GPS Guidance System in Precision Agriculture: The Role of Expectations," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150421, Agricultural and Applied Economics Association.
    3. Murage, A.W. & Midega, C.A.O. & Pittchar, J.O. & Khan, Zeyaur R., 2013. "Potential uptake determinants of climate-smart push-pull technology in drier agro-ecological zones of eastern Africa," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161511, African Association of Agricultural Economists (AAAE).
    4. Murathi Kiratu, Nixon, 2014. "An Assessment of the Impact of Kilimo Plus Subsidy Program on Smallholder Farmers' Food Security and Income in Nakuru North District, Kenya," Research Theses 243470, Collaborative Masters Program in Agricultural and Applied Economics.

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    Keywords

    Agribusiness; Agricultural Finance; Farm Management; Financial Economics; Labor and Human Capital; Production Economics; Risk and Uncertainty;

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