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Perceptions of Marketing Efficiency and Strategies: Research vs. Extension Marketing Economists

Author

Listed:
  • Parcell, Joe
  • Schroeder, Ted
  • Kastens, Terry

Abstract

Extension and research marketing economists spend considerable time educating clientele and publishing marketing and risk management strategies. Therefore, perceptions of extension and research marketing economists regarding price forecasting, futures markets, market timing strategies, and price risk management should be consistent. Results from surveys conducted of extension and research marketing economists found that perceptions differed in 7 of 12 questions posed to both groups. Increased collaboration between extension and research marketing economist appears to have merit in determining methods to solve these inconsistencies.

Suggested Citation

  • Parcell, Joe & Schroeder, Ted & Kastens, Terry, 1998. "Perceptions of Marketing Efficiency and Strategies: Research vs. Extension Marketing Economists," 1981-1999 Conference Archive 285714, NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    • Handle: RePEc:ags:nc8191:285714
    DOI: 10.22004/ag.econ.285714
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    References listed on IDEAS

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    Cited by:

    1. McNew, Kevin & Musser, Wesley, 1999. "Evidence of Farmer Forward Pricing Behavior," 1981-1999 Conference Archive 285751, NCR-134/ NCCC-134 Applied Commodity Price Analysis, Forecasting, and Market Risk Management.

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