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Perceptions of Marketing Efficiency and Strategies: Research vs. Extension Marketing Economists

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  • Parcell, Joe
  • Schroeder, Ted
  • Kastens, Terry

Abstract

Extension and research marketing economists spend considerable time educating clientele and publishing marketing and risk management strategies. Therefore, perceptions of extension and research marketing economists regarding price forecasting, futures markets, market timing strategies, and price risk management should be consistent. Results from surveys conducted of extension and research marketing economists found that perceptions differed in 7 of 12 questions posed to both groups. Increased collaboration between extension and research marketing economist appears to have merit in determining methods to solve these inconsistencies.

Suggested Citation

Handle: RePEc:ags:nc8191:285714
DOI: 10.22004/ag.econ.285714
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