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Supermarket literacy and use of branding in China: The case of fresh meat

Listed author(s):
  • Grunert, Klaus G.
  • Loebnitz, Natascha
  • Zhou, Yanfeng
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    File URL: http://purl.umn.edu/202703
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    Paper provided by European Association of Agricultural Economists in its series 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy with number 202703.

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    Date of creation: Mar 2015
    Handle: RePEc:ags:eaa143:202703
    Contact details of provider: Web page: http://www.eaae.org
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    1. Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
    2. Peng, Yala & Li, Jiajie & Xia, Hui & Qi, Siyuan & Li, Jianhong, 2015. "The effects of food safety issues released by we media on consumers’ awareness and purchasing behavior: A case study in China," Food Policy, Elsevier, vol. 51(C), pages 44-52.
    3. Veeck, Ann & Burns, Alvin C., 2005. "Changing tastes: the adoption of new food choices in post-reform China," Journal of Business Research, Elsevier, vol. 58(5), pages 644-652, May.
    4. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
    5. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, 09.
    6. Wenge Fu & Vasant P. Gandhi & Lijuan Cao & Hongbo Liu & Zhangyue Zhou, 2012. "Rising Consumption of Animal Products in China and India: National and Global Implications," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 20(3), pages 88-106, 05.
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