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Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits

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  • Maruyama, Masayoshi
  • Wu, Lihui

Abstract

The present study contributes to the literature on supermarket diffusion by incorporating shopping habit factors, beyond socioeconomic factors and store characteristic factors, into a framework for predicting consumers' choice to shop in traditional versus modern retail formats. Further, this study aims to estimate the relative importance of these variables compared to other factors. Our results show that socioeconomic factors have minimal impact on consumer choice. Shopping habit factors have as great or even larger impact as market-relevant and product-relevant attributes, especially for fresh-food and cooked-food shopping.

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  • Maruyama, Masayoshi & Wu, Lihui, 2014. "Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 383-393.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:3:p:383-393
    DOI: 10.1016/j.jretconser.2013.11.002
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    3. Yuan, Yuan & Si, Zhenzhong & Zhong, Taiyang & Huang, Xianjin & Crush, Jonathan, 2021. "Revisiting China’s supermarket revolution: Complementarity and co-evolution between traditional and modern food outlets," World Development, Elsevier, vol. 147(C).
    4. Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer preferences for meat: self-service counter or service counter?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206232, International European Forum on System Dynamics and Innovation in Food Networks.
    5. Grunert, Klaus G. & Loebnitz, Natascha & Zhou, Yanfeng, 2015. "Supermarket literacy and use of branding in China: The case of fresh meat," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202703, European Association of Agricultural Economists.
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    7. Shuru Zhong & Mike Crang & Guojun Zeng, 2020. "Constructing freshness: the vitality of wet markets in urban China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 175-185, March.
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    9. Wang, Qian & Chen, Hang, 2022. "Better or Worse? Effects of online promotion habits on customer value: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    10. Taiyang Zhong & Zhenzhong Si & Jonathan Crush & Zhiying Xu & Xianjin Huang & Steffanie Scott & Shuangshuang Tang & Xiang Zhang, 2018. "The Impact of Proximity to Wet Markets and Supermarkets on Household Dietary Diversity in Nanjing City, China," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
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