Heterogeneity of Members’ Characteristics and Cooperation within Producer Groups Regulating Geographical Indications: The Case of the “Prosciutto di Parma” Consortium
Several studies have analyzed the conditions under which geographical indications (GIs), such as the European Protected Designations of Origin (PDOs) and Protected Geographical Indications (PGIs), can represent a profitable market opportunity for agri-food producers. The development of a common set of rules by a group of producers and the governance of the collective brand are key issues to jointly exploit market opportunities through GIs. This paper explores whether heterogeneous characteristics, resources and strategies of individual producers within a PDO Consortium influence their level of agreement on the future of the collective regulation and governance of GIs. We conduct an in-depth study on a representative sample of firms member of the “Prosciutto di Parma” PDO Consortium by integrating a multi-variate statistical analysis with a qualitative description of the vision that companies have for the future of their PDO. From the results of this study, we found confirmation that “Prosciutto di Parma” PDO Consortium members have highly heterogeneous characteristics which lead to significant segmentation in two major groups. The first segment includes a large number of Consortium members, mostly constituted by smaller firms, producing mainly PDO-labeled “Prosciutto di Parma”. The second is composed by a group of larger companies focusing on production of generic hams without the PDO-label. This difference clearly affects the level of agreement on the future regulation of "Prosciutto di Parma" as GI. The first segment advocates for the establishment of a “high-quality” PDO or for a PDO with stricter controls and standards, while the second would prefer that a PGI label was introduced, either in substitution to or parallel with the current PDO. Results, although explorative in nature, show that group heterogeneity influences the level of cooperation among the members of a producer group regulating and governing a PDO. Therefore, this study provides evidence that increasing group heterogeneity may represent a new challenge for the sustainability and profitability of GIs.
|Date of creation:||27 Oct 2010|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.eaae.org|
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Colin Carter & Barry Krissoff & Alix Peterson Zwane, 2006. "Can Country-of-Origin Labeling Succeed as a Marketing Tool for Produce? Lessons from Three Case Studies," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 513-530, December.
- Christine Boizot-Szantai & SÃ©bastien Lecocq & StÃ©phan Marette, 2005.
"Common Labels and Market Mechanisms,"
Center for Agricultural and Rural Development (CARD) Publications
05-wp405, Center for Agricultural and Rural Development (CARD) at Iowa State University.
- Christine Boizot-Szantai & SÃ©bastien Lecocq & StÃ©phan Marette, 2005. "Common Labels and Market Mechanisms," Food and Agricultural Policy Research Institute (FAPRI) Publications 05-wp405, Food and Agricultural Policy Research Institute (FAPRI) at Iowa State University.
- Christine Boizot-Szantai & SÃ©bastien Lecocq & StÃ©phan Marette, 2005. "Common Labels and Market Mechanisms," Midwest Agribusiness Trade Research and Information Center (MATRIC) Publications 05-wp405, Midwest Agribusiness Trade Research and Information Center (MATRIC) at Iowa State University.
- Daniel Hassan & Sylvette Monier-Dilhan, 2006. "National brands and store brands: Competition through public quality labels," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 21-30.
- Céline Bonnet, 2001. "Assessing consumer response to Protected Designation of Origin labelling: a mixed multinomial logit approach," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 433-450, December.
- Marette, Stephan & Crespi, John M & Schiavina, Allesandra, 1999. "The Role of Common Labelling in a Context of Asymmetric Information," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 26(2), pages 167-78, June.
- Stephan Marette & Roxanne Clemens & Bruce Babcock, 2008. "Recent international and regulatory decisions about geographical indications," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 453-472.
- Riccardo Scarpa & George Philippidis & Fiorenza Spalatro, 2005. "Product-country images and preference heterogeneity for Mediterranean food products: A discrete choice framework," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 329-349.
- Crespi, John M. & Marette, Stephan, 2003. "Some Economic Implications Of Public Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November.
- Roosen, Jutta & Lusk, Jayson L. & Fox, John A., 2001.
"Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk,"
2001 Annual meeting, August 5-8, Chicago, IL
20643, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
- Daniel Hassan & Sylvette Monier-Dilhan, 2004. "Signes officiels de qualité : faut-il avoir peur des marques ?," INRA Sciences Sociales, INRA Department of Economics.
When requesting a correction, please mention this item's handle: RePEc:ags:eaa116:95203. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.