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Antecedents Factors that Influence Soy Consumption: A Structural Equation Modeling Approach


  • Balasubramanian, Siva K.
  • Moon, Wanki
  • Rimal, Arbindra
  • Coker, Kesha


We propose a structural model of antecedent factors that affect the frequency of soy consumption. This model, suggests that soy-general knowledge influences perceptions about nutrition concern, health benefits of soy, soy related personal beliefs and personal attitudes toward soy. Health benefits of soy, in turn, impacts soy-related personal beliefs and personal attitudes toward soy. Additionally, soy-related personal beliefs influence personal attitudes toward soy. Finally, both nutrition concern and personal attitudes toward soy drive the frequency of soy consumption. Elaborate tests with calibration and validation samples (derived from a large and nationally representative survey) provide robust empirical support for the proposed model. Implications for consumers and food industry are discussed.

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  • Balasubramanian, Siva K. & Moon, Wanki & Rimal, Arbindra & Coker, Kesha, 2009. "Antecedents Factors that Influence Soy Consumption: A Structural Equation Modeling Approach," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49593, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea09:49593

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    1. Moorman, Christine & Matulich, Erika, 1993. " A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 208-228, September.
    2. Moon, Wanki & Balasubramanian, Siva K. & Rimal, Arbindra, 2005. "Perceived Health Benefits and Soy Consumption Behavior: Two-Stage Decision Model Approach," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(02), August.
    3. Rimal, Arbindra & Moon, Wanki & Balasubramanian, Siva K., 2008. "Soyfood Consumption Patterns: Effects of Product Attributes and Household Characteristics," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(3), November.
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    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

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