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Consumer Knowledge, Food Label Use and Grain Consumption

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  • Lin, Biing-Hwan
  • Yen, Steven T.

Abstract

Responding to mounting evidence of the association between whole-grain consumption and a reduced risk of heart problems and other diseases as well as body weight maintenance, the U.S. Government has strongly encouraged its citizens to increase consumption of whole grains. However, compared against the 2005 Federal dietary recommendations, in 1994-96 only 6 percent of Americans met the current recommended whole-grain consumption. To narrow this huge gap between actual and recommended consumption of whole grains, an effective nutrition education campaign is needed. A demand system with two censored consumption equations and two endogenous knowledge and attitude variables is estimated to investigate the factors that affect the consumption of whole and refined grains. The results can be used to help develop an effective education campaign in promoting consumption of whole grains in Americans' diets.

Suggested Citation

  • Lin, Biing-Hwan & Yen, Steven T., 2005. "Consumer Knowledge, Food Label Use and Grain Consumption," 2005 Annual meeting, July 24-27, Providence, RI 19557, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea05:19557
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    File URL: http://purl.umn.edu/19557
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    References listed on IDEAS

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    1. Kinnucan, Henry W. & Chang, Hui-Shung (Christie) & Venkateswaran, Meenakshi, 1993. "Generic Advertising Wearout," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 61(03), December.
    2. Jayachandran N. Variyam & James Blaylock & Biing-Hwan Lin & Katherine Ralston & David Smallwood, 1999. "Mother's Nutrition Knowledge and Children's Dietary Intakes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(2), pages 373-384.
    3. Buzby, Jean C. & Farah, Hodan A. & Vocke, Gary, 2005. "Will 2005 Be the Year of the Whole Grains?," Amber Waves, United States Department of Agriculture, Economic Research Service, June.
    4. John D. Jackson, 1997. "Effects of Health Information and Generic Advertising on U.S. Meat Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(1), pages 13-23.
    5. Jayachandran Variyam & James Blaylock & David Smallwood, 1999. "Information, endogeneity, and consumer health behaviour: application to dietary intakes," Applied Economics, Taylor & Francis Journals, vol. 31(2), pages 217-226.
    6. Lin, Biing-Hwan & Variyam, Jayachandran N. & Allshouse, Jane E. & Cromartie, John, 2003. "Food And Agricultural Commodity Consumption In The United States: Looking Ahead To 2020," Agricultural Economics Reports 33959, United States Department of Agriculture, Economic Research Service.
    7. Christèle Moutou & Gary W. Brester & John A. Fox, 1998. "US consumers' socioeconomic characteristics and consumption of grain-based foods," Agribusiness, John Wiley & Sons, Ltd., vol. 14(1), pages 63-72.
    8. Kim, Sung-Yong & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 2000. "The Effect Of Food Label Use On Nutrient Intakes: An Endogenous Switching Regression Analysis," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(01), July.
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    Keywords

    Consumer/Household Economics;

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