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Heterogeneous preferences and market potentials for biofortified foods in sub-Saharan Africa: evidence from Nigeria

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  • Kolapo, Adetomiwa

Abstract

In recent time, biofortified staple crops have been bred to correct for Vitamin A deficiency in sub-Saharan African countries. In this study, we used a cross sectional preference data from a survey conducted in Nigeria to access heterogeneous preferences and market potentials for biofortified foods. We used hybrid latent class framework to jointly examine respondents’ choice component with their response to attitudinal questions preventing potential endogeneity and measurement error. Our result indicate that consumers are willing to pay premium for biofortified foods for health gains, thus suggesting that there is a potential market for biofortified foods in Nigeria. Our results show that consumers who had higher preference for biofortified foods attached a greater preference for higher vitamin A content of the product. We also observed that respondents were faced with regional heterogeneity. We observed that respondents in the urban area were more willing to pay for biofortified food quality attributes.

Suggested Citation

  • Kolapo, Adetomiwa, 2023. "Heterogeneous preferences and market potentials for biofortified foods in sub-Saharan Africa: evidence from Nigeria," 2023 Seventh AAAE/60th AEASA Conference, September 18-21, 2023, Durban, South Africa 364828, African Association of Agricultural Economists (AAAE).
    • Handle: RePEc:ags:aaae23:364828
    DOI: 10.22004/ag.econ.364828
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    References listed on IDEAS

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    4. Etumnu, Chinonso, 2016. "Behavioral Determinants of Biofortified Food Acceptance: The Case of Orange-fleshed Sweet Potato in Ghana," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235249, Agricultural and Applied Economics Association.
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    Cited by:

    1. Rabirou Kassali & Adetomiwa Kolapo & A O Ige & Kayode Emmanuel Adebayo, 2024. "Analysis of consumers’ preference and willingness to pay for orange-fleshed sweet potato in Osun state, Nigeria," International Journal of Agricultural Research, Innovation and Technology (IJARIT), IJARIT Research Foundation, vol. 14(01), June.
    2. Adetomiwa Kolapo & Akeem Abiade Tijani & Seyi Olalekan Olawuyi, 2024. "Exploring the Role of Farmer-Led Jumpstarting Project on Adoption of Orange-Fleshed Sweet Potato in Nigeria: Implications on Productivity and Poverty," Sustainability, MDPI, vol. 16(16), pages 1-35, August.

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