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Consumer acceptance of an iron bean variety in Northwest Guatemala: The role of information and repeated messaging

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  • Perez, Salomon
  • Aparinde, Adewale
  • Birol, Ekin
  • Gonzalez, Carolina
  • Zeller, Manfred

Abstract

We implement a field experiment in Guatemala to (i) evaluate consumer acceptance of organoleptic characteristics of an iron bean variety; (ii) measure consumer willingness to pay (WTP), for this iron bean variety;, (iii) investigate the role of nutrition information on consumer acceptance of the iron bean variety, and (iv) shed light on to the impact of repetition of information on consumer acceptance. We implement Home Use Testing and Becker – DeGroot-Marshak methods. Results indicate that consumers like both varieties equally, with a few differences in certain organoleptic characteristic. Although the WTP for the iron variety is higher, the difference is not statistically significant. Information plays a positive role in consumer acceptance of the iron variety but repetition of information does not have a significant impact on acceptance. These results are informative for the development and delivery of iron bean varieties for Guatemalan consumers.

Suggested Citation

  • Perez, Salomon & Aparinde, Adewale & Birol, Ekin & Gonzalez, Carolina & Zeller, Manfred, 2015. "Consumer acceptance of an iron bean variety in Northwest Guatemala: The role of information and repeated messaging," 2015 Conference, August 9-14, 2015, Milan, Italy 211354, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae15:211354
    DOI: 10.22004/ag.econ.211354
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    2. Kolapo, Adetomiwa, 2023. "Heterogeneous preferences and market potentials for biofortified foods in sub-Saharan Africa: evidence from Nigeria," 2023 Seventh AAAE/60th AEASA Conference, September 18-21, 2023, Durban, South Africa 364828, African Association of Agricultural Economists (AAAE).
    3. Aubin Jacob Mobio & Gilbert Fokou & Solange Aka & Kouadio Benal Kouassi & Katharina Sophia Kreppel & Kouakou Philipps Kouakou & Nogbou Andecthi Aubin Amanzou & Daouda Dao & Bassirou Bonfoh, 2021. "Exploring beyond the conjunctural rhetoric: sociocultural drivers for the “cassava crisis” in Côte d’Ivoire," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-20, December.
    4. Gatto, Marcel & Mgomezulu, Wisdom R. & Okello, Julius J. & Pradel, Willy & Kwikiriza, Norman & Hareau, Guy G., 2023. "Direct and spillover effects of biofortified sweetpotato interventions on sustained adoption in Malawi," Food Policy, Elsevier, vol. 121(C).
    5. Annie Matumba & Patson C. Nalivata & Elizabeth H. Bailey & Murray R. Lark & Martin R. Broadley & Louise E. Ander & Joseph G. Chimungu, 2025. "Biofortification of Common Bean: Critical Analysis of Genetic and Agronomic Strategies as Viable Alternatives to Tackling Zinc Deficiency in Developing Countries," Sustainability, MDPI, vol. 17(18), pages 1-16, September.

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