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Aiding priority setting in health care: is there a role for the contingent valuation method?

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  • Jan Abel Olsen

Abstract

The paper discusses some methodological and measurement aspects with the contingent valuation (CV) method which appear to create problems when eliciting preferences for the relative social valuation of alternative health care programmes. After pointing to biases which tend to exaggerate the true valuations, emphasis is placed on framing issues when applied to health care. Thereafter the paper discusses the extent to which preferences elicited through one's willingness to pay can be used to infer how the respondent would prioritise between the health care programmes in question. New empirical evidence is presented which suggest discrepancies between a CV ranking and the ranking expressed when making a direct ordinal comparison. © 1997 John Wiley & Sons, Ltd.

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  • Jan Abel Olsen, 1997. "Aiding priority setting in health care: is there a role for the contingent valuation method?," Health Economics, John Wiley & Sons, Ltd., vol. 6(6), pages 603-612, November.
    • Handle: RePEc:wly:hlthec:v:6:y:1997:i:6:p:603-612
    DOI: 10.1002/(SICI)1099-1050(199711)6:6<603::AID-HEC285>3.0.CO;2-2
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    2. Whynes, David K. & Sach, Tracey H., 2007. "WTP and WTA: Do people think differently?," Social Science & Medicine, Elsevier, vol. 65(5), pages 946-957, September.
    3. Nathalie Havet & Magali Morelle & Alexis Penot & Raphaël Remonnay, 2012. "The information content of the WTP-WTA gap: An empirical analysis among severely ill patients," Working Papers 1213, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    4. Huhr, Scott & Wulczyn, Fred, 2022. "Do intensive in-home services prevent placement?: A case study of Youth Villages’ Intercept® program," Children and Youth Services Review, Elsevier, vol. 132(C).
    5. Karine Lamiraud & Robert Oxoby & Cam Donaldson, 2016. "Incremental willingness to pay: a theoretical and empirical exposition," Theory and Decision, Springer, vol. 80(1), pages 101-123, January.
    6. Shackley, Phil & Donaldson, Cam, 2002. "Should we use willingness to pay to elicit community preferences for health care?: New evidence from using a 'marginal' approach," Journal of Health Economics, Elsevier, vol. 21(6), pages 971-991, November.
    7. Whynes, David K. & Frew, Emma & Wolstenholme, Jane L., 2003. "A comparison of two methods for eliciting contingent valuations of colorectal cancer screening," Journal of Health Economics, Elsevier, vol. 22(4), pages 555-574, July.
    8. Stéphane Luchini & Christel Protière & Jean‐Paul Moatti, 2003. "Eliciting several willingness to pay in a single contingent valuation survey: application to health care," Health Economics, John Wiley & Sons, Ltd., vol. 12(1), pages 51-64, January.
    9. Greenberg, Dan & Bakhai, Ameet & Neumann, Peter J. & Cohen, David J., 2004. "Willingness to pay for avoiding coronary restenosis and repeat revascularization: results from a contingent valuation study," Health Policy, Elsevier, vol. 70(2), pages 207-216, November.
    10. Ana Bobinac & N. Job A. van Exel & Frans F. H. Rutten & Werner B. F. Brouwer, 2013. "Valuing Qaly Gains By Applying A Societal Perspective," Health Economics, John Wiley & Sons, Ltd., vol. 22(10), pages 1272-1281, October.
    11. Jacobsson, Fredric & Carstensen, John & Borgquist, Lars, 2005. "Caring externalities in health economic evaluation: how are they related to severity of illness?," Health Policy, Elsevier, vol. 73(2), pages 172-182, August.
    12. Olsen, Jan Abel & Donaldson, Cam & Shackley, Phil, 2005. "Implicit versus explicit ranking: On inferring ordinal preferences for health care programmes based on differences in willingness-to-pay," Journal of Health Economics, Elsevier, vol. 24(5), pages 990-996, September.
    13. Kumar, Sanjay & Mirajkar, Pallavi P. & Singh, Y.P. & Singh, R., 2011. "Analysis of Willingness to Pay for Veterinary Services of the Livestock Owners of Sangli District of Maharashtra," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 24(1), June.
    14. Adam Oliver, 2013. "Testing Procedural Invariance In The Context Of Health," Health Economics, John Wiley & Sons, Ltd., vol. 22(3), pages 272-288, March.
    15. van Exel, N.J.A. & Brouwer, W.B.F. & van den Berg, B. & Koopmanschap, M.A., 2006. "With a little help from an anchor: Discussion and evidence of anchoring effects in contingent valuation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 35(5), pages 836-853, October.
    16. Oliver, Adam, 2013. "Testing the rate of preference reversal in personal and social decision-making," Journal of Health Economics, Elsevier, vol. 32(6), pages 1250-1257.
    17. Frew, Emma J. & Wolstenholme, Jane L. & Whynes, David K., 2004. "Comparing willingness-to-pay: bidding game format versus open-ended and payment scale formats," Health Policy, Elsevier, vol. 68(3), pages 289-298, June.

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