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What Drives Successful Implementation of Product Stewardship Strategy? The Role of Absorptive Capability

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  • Kumar Verma Bhupendra
  • Shirish Sangle

Abstract

Implementation of Product Stewardship Strategy (PSS) requires integration of ‘voices of stakeholders’ in business decisions to create ‘differentiation’ in the market place. Considering that absorptive capability (AC) is a critical aspect of organizational learning, it may deliver dynamic integration of stakeholder's expectations and know‐how in decision making. This paper attempts to link the attributes of AC with the features of PSS and presents outcomes of an empirical study of sixty Indian firms from several industry sectors. The result shows that firms demonstrating the traits of AC are in better position to implement PSS. This study also expands the scope of AC by including the additional source of knowledge as societal‐stakeholders to provide a comprehensive view that this type of knowledge is complimentary to technological and market knowledge for sustainable commercial success. Based on the research findings, the paper proposes some important managerial implications and suggests direction for future research. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Kumar Verma Bhupendra & Shirish Sangle, 2017. "What Drives Successful Implementation of Product Stewardship Strategy? The Role of Absorptive Capability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(3), pages 186-198, May.
    • Handle: RePEc:wly:corsem:v:24:y:2017:i:3:p:186-198
    DOI: 10.1002/csr.1394
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    1. Kumar Verma Bhupendra & Shirish Sangle, 2018. "Product Stewardship Strategy: A Study of Indian Firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 124-134, March.
    2. Alessandro Da Giau & Nicolai J. Foss & Andrea Furlan & Andrea Vinelli, 2020. "Sustainable development and dynamic capabilities in the fashion industry: A multi‐case study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1509-1520, May.
    3. Laura Pütz & Sabrina Schell & Arndt Werner, 2023. "Openness to knowledge: does corporate social responsibility mediate the relationship between familiness and absorptive capacity?," Small Business Economics, Springer, vol. 60(4), pages 1449-1482, April.
    4. Ivan Ligardo-Herrera & Tomás Gómez-Navarro & Hannia Gonzalez-Urango, 2019. "Application of the ANP to the prioritization of project stakeholders in the context of responsible research and innovation," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 27(3), pages 679-701, September.

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