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Sustainable development and dynamic capabilities in the fashion industry: A multi‐case study

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  • Alessandro Da Giau
  • Nicolai J. Foss
  • Andrea Furlan
  • Andrea Vinelli

Abstract

We used the dynamic capabilities approach to study environmental sustainability and development in the fashion industry. To achieve green transformation, companies need to develop effective dynamic capabilities, which entails changing their current organizational design by realigning their activities, partnerships, and routines with the changed external environment. By means of three case studies, we identified the components of dynamic capabilities that can be instrumental in companies' innovation and adaptability toward sustainability goals. In particular, we examined how companies sensed market opportunities and threats, seized such opportunities, and reconfigured their internal assets. We also investigated how structural changes in these firms reflected their strategies for supporting sustainability development.

Suggested Citation

  • Alessandro Da Giau & Nicolai J. Foss & Andrea Furlan & Andrea Vinelli, 2020. "Sustainable development and dynamic capabilities in the fashion industry: A multi‐case study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1509-1520, May.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:3:p:1509-1520
    DOI: 10.1002/csr.1891
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    1. Jim Andersén, 2023. "Green resource orchestration: A critical appraisal of the use of resource orchestration in environmental management research, and a research agenda for future study," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5506-5520, December.
    2. Wójcik, Piotr & Obłój, Krzysztof & Buono, Anthony F., 2022. "Addressing social concern through business-nonprofit collaboration: Microfoundations of a firm’s dynamic capability for social responsibility," Journal of Business Research, Elsevier, vol. 143(C), pages 119-139.
    3. Bharath Ramkumar & Hongjoo Woo & Naeun (Lauren) Kim, 2021. "The cross‐cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1254-1269, July.
    4. Naila Fares & Jaime Lloret & Vikas Kumar & Sander de Leeuw & Liz Barnes, 2024. "Optimisation of multi‐tier supply chain distribution networks with corporate social responsibility concerns in fast‐fashion retail," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 311-330, January.
    5. Chan, Hau-Ling & Wei, Xiaoyong & Guo, Shu & Leung, Wing-Hong, 2020. "Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
    6. Tiberius, Victor & Stiller, Laura & Dabić, Marina, 2021. "Sustainability beyond economic prosperity: Social microfoundations of dynamic capabilities in family businesses," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

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